Diversity mission Target law firms and corporate legal departments in the Twin Cities with value propositions around attracting, recruiting, advancing, and retaining attorneys of color, highlighting alignment with their mission and community impact.

Network expansion Leverage the organization’s umbrella of more than 50 law firms and corporate legal departments to cross-sell services such as inclusive leadership training, DEI analytics, recruitment tech, and brand-building programs.

Data and tech fit Position data-driven DEI solutions that integrate with common tech stacks (Google Cloud, Firebase, Qlik, Segment) to measure impact, track progress, and demonstrate ROI for diversity initiatives.

Mid-market opportunity With revenue in the 1-10M range and a focus on regional impact, pursue scalable DEI programs, sponsorships, and implementing affordable, modular services suitable for mid-sized law practices.

Strategic partnerships Offer complementary services such as digital marketing for diversity branding, candidate sourcing partnerships, and learning platforms that reinforce retention and inclusion, aligning with the organization’s mission and audience.