Insights

Market leadership Twisp is the largest vaping brand in South Africa with an established 2008 start and a modular device lineup, indicating strong brand equity and potential for premium product partnerships and cross-sell opportunities.

Regulatory focus Ownership by BAT since 2018 signals access to larger distribution networks and compliance capabilities, suggesting sales opportunities through expanded channel partnerships and regulated market launches.

Global quality Six-month warranty and premium device positioning, plus a mission around safety and purity, present upsell angles for higher-margin accessories, extended warranties, and after-sales service contracts.

Technology stack A web-enabled consumer experience with multiple JavaScript libraries and UX tools hints at opportunities for digital commerce enhancements, loyalty programs, and analytics-driven marketing partnerships.

Financials and scale Revenue in the mid single-digit tens of millions with 201-500 employees and a scalable product platform suggests potential for B2B partnerships, white-labeling, or bulk supply deals to expand market share.

Similar companies to Twisp The Smoking Alternative

Twisp The Smoking Alternative Tech Stack

Twisp The Smoking Alternative uses 8 technology products and services including Hotjar, RequireJS, Select2, and more. Explore Twisp The Smoking Alternative's tech stack below.

  • Hotjar
    Analytics
  • RequireJS
    Javascript Frameworks
  • Select2
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • basket.js
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Bootstrap
    UI Frameworks

Twisp The Smoking Alternative's Email Address Formats

Twisp The Smoking Alternative uses at least 1 format(s):
Twisp The Smoking Alternative Email FormatsExamplePercentage
First@twisp.co.zaJohn@twisp.co.za
100%

Frequently Asked Questions

What is Twisp The Smoking Alternative's phone number?

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You can contact Twisp The Smoking Alternative's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Twisp The Smoking Alternative's official website and social media links?

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Twisp The Smoking Alternative's official website is twisp.co.za and has social profiles on LinkedInCrunchbase.

How much revenue does Twisp The Smoking Alternative generate?

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As of July 2026, Twisp The Smoking Alternative's annual revenue is estimated to be $10M - $25M.

What is Twisp The Smoking Alternative's SIC code NAICS code?

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Twisp The Smoking Alternative's SIC code is 2131 - Chewing and Smoking Tobacco and Snuff NAICS code is 44-45 - Retail Trade.

How many employees does Twisp The Smoking Alternative have currently?

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As of July 2026, Twisp The Smoking Alternative has approximately 266 employees across 2 continents, including AfricaEurope. Key team members include Ceo: N. S.Head Of Customer Experience: S. B. C. S. B.Head Of It: W. T.. Explore Twisp The Smoking Alternative's employee directory with LeadIQ.

What industry does Twisp The Smoking Alternative belong to?

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Twisp The Smoking Alternative operates in the Retail industry.

What technology does Twisp The Smoking Alternative use?

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Twisp The Smoking Alternative's tech stack includes HotjarRequireJSSelect2jQuery UIOWL Carouselbasket.jsjQueryBootstrap.

What is Twisp The Smoking Alternative's email format?

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Twisp The Smoking Alternative's email format typically follows the pattern of First@twisp.co.za. Find more Twisp The Smoking Alternative email formats with LeadIQ.

When was Twisp The Smoking Alternative founded?

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Twisp The Smoking Alternative was founded in 2008.
Twisp The Smoking Alternative logo

Twisp The Smoking Alternative

RetailWestern Cape, South Africa201-500 Employees

Twisp The Smoking Alternative is a retail business in the vaping sector, offering vapour products in South Africa. Headquartered in Cape Town, the Western Cape, it is a mid-sized retailer that has grown into the country’s largest vapour brand. The company presents a range of five modular devices designed to deliver a contemporary vapour experience and backs these with a six-month warranty.

Its target customers are adult consumers seeking an alternative to smoking, with an emphasis on availability, convenience, and customer service. In December 2018, it was acquired by BAT South Africa, placing Twisp within a larger corporate group.

Section iconCompany Overview

Phone number
SIC Code
2131 - Chewing and Smoking Tobacco and Snuff
NAICS Code
44-45 - Retail Trade
Founded
2008
Employees
201-500

Section iconFunding & Financials

  • $10M - $25M

    Twisp The Smoking Alternative's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Twisp The Smoking Alternative's revenue is estimated to be in the range of $10M - $25M

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