Insights

Industry Reach Blu has a strong presence in the financial services industry, connecting over 15,000 retailers and 2,500 industries across various sectors in Brazil. This extensive network presents an opportunity for partnerships and collaborations with industry players looking to enhance their financial solutions.

Technology Integration Blu utilizes a variety of advanced technologies such as Google Analytics, Facebook Pixel, and Amazon Web Services. Companies operating in the tech sector or providing complementary services can explore collaboration opportunities to enhance Blu's technological capabilities or offer innovative solutions.

Revenue Potential With a revenue range of $10M - $50M and recent funding of $57M, Blu demonstrates financial stability and growth potential. This presents an opportunity for financial service providers, investors, or companies offering synergistic products to engage with Blu for potential business partnerships or investments.

Market Differentiation In a competitive landscape with companies like Logic, Juul Labs, and NJOY, Blu stands out with its unique focus on connecting retail and industry through financial solutions. Identifying Blu's unique value proposition can help tailor sales strategies and positioning to leverage its distinct market positioning.

Global Expansion While Blu currently operates in Brazil, its digital presence and mission to transform the lives of independent retailers suggest a potential for global expansion. Businesses specializing in international market penetration or localized strategies may find opportunities to support Blu's expansion into new markets.

Blu Tech Stack

Blu uses 8 technology products and services including Google Analytics, Facebook Pixel, Google Font API, and more. Explore Blu's tech stack below.

  • Google Analytics
    Analytics
  • Facebook Pixel
    Analytics
  • Google Font API
    Font Scripts
  • OWL Carousel
    Javascript Libraries
  • Amazon Web Services
    Platform As A Service
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Facebook
    Widgets

Media & News

Blu's Email Address Formats

Blu uses at least 1 format(s):
Blu Email FormatsExamplePercentage
First.Last@useblu.com.brJohn.Doe@useblu.com.br
48%
First.Middle@useblu.com.brJohn.Michael@useblu.com.br
3%
First@useblu.com.brJohn@useblu.com.br
1%
First.Last@useblu.com.brJohn.Doe@useblu.com.br
48%

Frequently Asked Questions

Where is Blu's headquarters located?

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Blu's main headquarters is located at Av. Olegário Maciel, 101 sala 303 Rio de Janeiro, RJ 22621-200 BR. The company has employees across 3 continents, including South AmericaAsiaEurope.

What is Blu's stock symbol?

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Blu is a publicly traded company; the company's stock symbol is APRN.

What is Blu's official website and social media links?

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Blu's official website is useblu.com.br and has social profiles on LinkedIn.

How much revenue does Blu generate?

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As of August 2024, Blu's annual revenue reached $35M.

What is Blu's NAICS code?

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Blu's NAICS code is 52 - Finance and Insurance.

How many employees does Blu have currently?

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As of August 2024, Blu has approximately 593 employees across 3 continents, including South AmericaAsiaEurope. Key team members include Chief Strategy Officer Cso: P. N.Head Of New Products: E. G.Head Of Products - Digital Account | Pix | Fraud: J. B.. Explore Blu's employee directory with LeadIQ.

What industry does Blu belong to?

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Blu operates in the Financial Services industry.

What technology does Blu use?

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Blu's tech stack includes Google AnalyticsFacebook PixelGoogle Font APIOWL CarouselAmazon Web ServicesPHPGoogle Tag ManagerFacebook.

What is Blu's email format?

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Blu's email format typically follows the pattern of . Find more Blu email formats with LeadIQ.

How much funding has Blu raised to date?

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As of August 2024, Blu has raised $57M in funding. The last funding round occurred on Jul 20, 2021 for $57M.

When was Blu founded?

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Blu was founded in 2011.
Blu

Blu

Financial ServicesRio de Janeiro, Brazil501-1000 Employees

Somos a Blu, uma empresa com presença digital
em todo o Brasil com a missão de conectar o varejo
e a indústria por meio de soluções financeiras.

Hoje, mais de 15 mil lojistas e 2.500 indústrias estão conectados através da Blu, em todo o Brasil, em diferentes segmentos, como Colchões, Móveis, Óticas, Moda e Entretenimento.

Junte-se a nossa cultura para transformar a vida do varejista independente no Brasil !

Section iconCompany Overview

Headquarters
Av. Olegário Maciel, 101 sala 303 Rio de Janeiro, RJ 22621-200 BR
Stock Symbol
APRN
NAICS Code
52 - Finance and Insurance
Founded
2011
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $57M

    Blu has raised a total of $57M of funding over 2 rounds. Their latest funding round was raised on Jul 20, 2021 in the amount of $57M.

  • $10M$50M

    Blu's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $57M

    Blu has raised a total of $57M of funding over 2 rounds. Their latest funding round was raised on Jul 20, 2021 in the amount of $57M.

  • $10M$50M

    Blu's revenue is in the range of $10M$50M

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