Sustainable Pioneering TWOTHIRDS demonstrates a strong commitment to sustainability and eco-friendly practices, positioning itself as a leader among ocean-inspired fashion brands and appealing to environmentally conscious consumers seeking ethically produced apparel.
Growing Market Presence The company's recent launch of its Summer Collection in the USA signifies expansion into new and potentially lucrative markets, offering opportunities for partnerships, collaborations, and increased distribution channels.
Strategic Partnerships Partnerships with major industry players like Lenzing Group and collaborations with artists and brands such as Javirroyo enhance TWOTHIRDS' brand visibility and credibility, opening doors for joint marketing initiatives and co-branded products.
Digital Engagement TWOTHIRDS leverages a range of online technologies and platforms such as Shopify, YouTube, and PushOwl, which can be further utilized to enhance direct-to-consumer sales, personalized marketing, and customer engagement strategies.
Niche Opportunity With a niche focus on slow fashion and deadstock materials, TWOTHIRDS appeals to eco-conscious consumers seeking unique, high-quality apparel, creating opportunities for premium product offerings and targeted marketing towards sustainability advocates.