Sustainability Edge TWOTHIRDS is a B Corp certified, ocean-inspired slow fashion brand focused on low-impact materials and deadstock, presenting a compelling value proposition for retailers seeking sustainable collections and partnerships with purpose-driven brands.

Expansion Potential Recent USA debut for the Summer Collection and ongoing design in Europe suggest opportunities to scale wholesale and pop-up programs with channels in North America and cross-border retailers looking for eco-conscious, story-driven products.

Strategic Partnerships Partnership with Lenzing positions the brand to access premium sustainable materials and co-marketing opportunities, enabling joint campaigns with other eco brands and retailers seeking credible sustainability credentials.

Digital Commerce Active tech stack including Klarna Checkout and Attentive indicates readiness for optimized online sales experiences, personalized messaging, and omnichannel campaigns to drive conversions and repeat purchases.

Market Positioning Brand narrative rooted in surf culture and ocean conservation aligns with top tier sustainable fashion peers, offering a niche differentiation that can be leveraged to target retailers prioritizing authenticity, storytelling, and responsible production.