Sustainability Focus TWOTHIRDS is a B Corp certified, ocean-inspired slow fashion brand with a focus on low-impact materials, pre-order and deadstock models, and a mission to protect the ocean. This suggests opportunities in sustainable supply chain collaborations, recycled fibers partnerships, and premium eco-focused retail placements.

Ocean Brand Positioning With strong founder story rooted in surfing and sea conservation, plus recent Lenzing material partnerships, there is potential to co-create limited editions or co-branded collections with eco-textile suppliers and ocean-advocacy platforms to attract like-minded consumers.

Expansion Signals USA debut for the Summer Collection in 2024 indicates willingness to scale internationally. Potential sales opportunities include wholesale partnerships with US eco-fashion retailers, pop-up collaborations in surf and lifestyle stores, and targeted e-commerce campaigns in the US market.

Tech & Data Usage of marketing and analytics tools (Fullstory, Microsoft Clarity, Klaviyo) plus ad channels (Reddit, Twitter) implies productive avenues for personalized retargeting, site UX optimization, and lifecycle email campaigns to boost conversion among their niche audience.

SME Partnerships Small to mid-size brand profile with 11-50 employees and annual revenue in the low millions; opportunities exist for B2B collaborations via white-label production, joint sustainability initiatives, or distribution deals with like-minded retailers seeking verified eco credentials.