Market Leadership As part of the combined Informa Group, UBM holds a dominant position as the largest B2B events organizer globally, providing extensive opportunities to target diverse industry verticals through its vast portfolio of over 500 exhibitions.
Industry Diversification UBM's broad exposure across sectors such as furniture, fashion, pharma, food ingredients, and renewable energy allows sales teams to identify cross-sector opportunities and tailor offerings to a wide range of industry needs.
International Expansion With ongoing growth and international presence, especially through events in key markets like India and Malaysia, there are ample opportunities to develop partnerships and customize solutions for regional industry players and global exhibitors.
Technology Enablement Utilizing advanced web technologies and analytics tools like Google Analytics and SiteCatalyst, UBM demonstrates a focus on digital engagement and data-driven marketing, presenting potential for targeted digital solutions and service upselling.
Event Innovation Opportunities UBM’s track record of launching new exhibitions and mega-events indicates a receptiveness to innovative event concepts, providing sales prospects for sponsorships, technological integrations, and tailored event services to enhance event experiences.