Insights

Established Market Presence Ullrich has a long-standing history since 1925, with multiple retail locations across key Swiss cities such as Basel, Bern, Zurich, Morges, and Chur, indicating a strong regional brand recognition and customer loyalty in the premium wine and spirits segment.

Premium Product Focus Specializing in wines, whiskies, and spirits with deep expertise rooted in renowned regions like Burgundy, Ullrich caters to a discerning clientele interested in high-quality, exclusive beverages, presenting opportunities for premium product partnerships.

Financial Stability With an annual revenue estimate between 25 and 50 million USD, Ullrich demonstrates solid financial health, providing a dependable foundation for exploring scalable distribution, technology integrations, or expanded product offerings.

Customer Engagement Tools Utilization of various technological platforms like Google Analytics, Google Maps, and customer management systems suggests Ullrich values data-driven marketing and personalized customer experience, opening avenues for advanced CRM and digital marketing solutions.

Potential for Digital Expansion Given their existing website and technological infrastructure, Ullrich is positioned to enhance its digital presence through online sales platforms, virtual tastings, or targeted advertising aimed at both local and international markets interested in luxury spirits and wines.

Ullrich Tech Stack

Ullrich uses 8 technology products and services including SAP, Microsoft 365, Swiper, and more. Explore Ullrich's tech stack below.

SAP

Customer Relationship Management

Microsoft 365

Swiper

Javascript Libraries

Google Maps

Maps

CivicTheme

UI Frameworks

Google Analytics

Web Analytics

Hostpoint

Web Hosting

Nginx

Web Servers

Ullrich Email Formats	Example	Percentage
First.Last@ullrich.ch	John.Doe@ullrich.ch	82%
FLast@ullrich.ch	JDoe@ullrich.ch	12%
First@ullrich.ch	John@ullrich.ch	3%
F.Last@ullrich.ch	J.Doe@ullrich.ch	3%

Ullrich Email Formats

Example

Percentage

First.Last@ullrich.ch

John.Doe@ullrich.ch

82%

FLast@ullrich.ch

JDoe@ullrich.ch

12%

First@ullrich.ch

John@ullrich.ch

F.Last@ullrich.ch

J.Doe@ullrich.ch

Frequently Asked Questions

Where is Ullrich's headquarters located?

Ullrich's main headquarters is located at Aliothstrasse 40, Münchenstein, Basel-Landschaft 4142, CH. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Ullrich's official website and social media links?

Ullrich's official website is ullrich.ch and has social profiles on LinkedIn.

What is Ullrich's NAICS code?

Ullrich's NAICS code is 44-45 - Retail Trade.

How many employees does Ullrich have currently?

As of October 2025, Ullrich has approximately 143 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Cfo, Mitglied Der Geschäftsleitung: P. B.Head Of National Sales / Mitglied Der Geschäftsleitung: B. F.Area Sales Manager: J. C. S.. Explore Ullrich's employee directory with LeadIQ.

What industry does Ullrich belong to?

Ullrich operates in the Retail industry.

What technology does Ullrich use?

Ullrich's tech stack includes SAPMicrosoft 365SwiperGoogle MapsCivicThemeGoogle AnalyticsHostpointNginx.

What is Ullrich's email format?

Ullrich's email format typically follows the pattern of First.Last@ullrich.ch. Find more Ullrich email formats with LeadIQ.

When was Ullrich founded?

Ullrich was founded in 1925.

Ullrich

Q: What is Ullrich's official website and social media links?

Ullrich's official website is ullrich.ch. Ullrich has social profiles on LinkedIn.

Q: How many employees does Ullrich have currently?

Ullrich has approximately 143 employees.

Q: What technology does Ullrich use?

Ullrich's tech stack includes WordPress Super Cache, Yoast SEO, Google Tag Manager, Google Fonts API, jQuery Migrate.

RetailSwitzerland51-200 Employees

ULLRICH - Passion For Liquids

Weine, Whisky, Spirituosen und Events
mit Stores in #basel #bern #zurich #morges #chur
ullrich.ch

1925 gründete Paul Ullrich die Wein- und Spirituosenhandlung an der Falknerstrasse 29 in Basel; diese wurde später mit einem zweiten Laden an der Freien Strasse 59 vergrössert. Durch seine persönlichen Beziehungen ins Burgund etablierte sich Paul Ullrich schnell als Lieferant und Kenner von Weinen aus dieser berühmten Weinregion und erwarb sich damit auf dem Platz Basel einen guten Namen. Am 16.10.1944 wurde die Firma in eine AG umgewandelt. Schon früh mussten die beiden Söhne Peter und Hansruedi im elterlichen Geschäft mitanpacken. 40 Jahre lang führten sie die Firma erfolgreich weiter. 1991 starb der Gründer und Grossvater des heutigen Inhabers Urs Ullrich, seine Söhne Peter und Hansruedi erbten das Familienunternehmen, wobei Peter die Anteile seines Bruders kaufte und das Unternehmen in der 2. Generation weiterführte. Peter war ein sehr guter Weinkenner und seine Fachkompetenz festigte den Ruf der Firma als führende Wein- und Spirituosenhandlung im Raum Basel.

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