Insights

Premium Product Focus Ullrich specializes in high-quality wines, spirits, and exclusive events, positioning it as a premium retailer that values product excellence and customer experience, which can be leveraged to offer tailored luxury branding or premium distribution solutions.

Established Market Presence With a history dating back to 1925 and multiple store locations across Swiss cities, Ullrich has a strong regional presence and loyal customer base, providing opportunities for expansion into new markets or online sales channels.

Tech Adoption Using diverse digital tools such as SAP, Google Analytics, and Google Maps indicates Ullrich's openness to technology-enabled retail efficiencies, suggesting potential for advanced analytics, e-commerce enhancements, or CRM solutions.

Financial Scale Generating revenue between 10 and 25 million USD with a dedicated team of up to 200 employees, Ullrich presents a mid-sized opportunity for B2B services like supply chain management, inventory optimization, or retail automation tools.

Heritage and Expertise A longstanding family-run business with deep wine expertise offers opportunities for partnerships in premium logistics, specialized storage, or exclusive product collaborations targeting connoisseurs and premium clientele.

Similar companies to Ullrich

Ullrich Tech Stack

Ullrich uses 8 technology products and services including SAP, Microsoft 365, Swiper, and more. Explore Ullrich's tech stack below.

  • SAP
    Customer Relationship Management
  • Microsoft 365
    Email
  • Swiper
    Javascript Libraries
  • Google Maps
    Maps
  • CivicTheme
    UI Frameworks
  • Google Analytics
    Web Analytics
  • Hostpoint
    Web Hosting
  • Nginx
    Web Servers

Media & News

Ullrich's Email Address Formats

Ullrich uses at least 1 format(s):
Ullrich Email FormatsExamplePercentage
First.Last@ullrich.chJohn.Doe@ullrich.ch
82%
FLast@ullrich.chJDoe@ullrich.ch
12%
First@ullrich.chJohn@ullrich.ch
3%
F.Last@ullrich.chJ.Doe@ullrich.ch
3%

Frequently Asked Questions

Where is Ullrich's headquarters located?

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Ullrich's main headquarters is located at 40 Aliothstrasse Münchenstein, Basel-landschaft 4142 Switzerland. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Ullrich's official website and social media links?

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Ullrich's official website is ullrich.ch and has social profiles on LinkedIn.

What is Ullrich's SIC code NAICS code?

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Ullrich's SIC code is 2084 - Wines, Brandy, and Brandy Spirits NAICS code is 44-45 - Retail Trade.

How many employees does Ullrich have currently?

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As of March 2026, Ullrich has approximately 152 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Cfo, Mitglied Der Geschäftsleitung: P. B.Head Of National Sales / Mitglied Der Geschäftsleitung: B. F.Area Sales Manager: J. C. S.. Explore Ullrich's employee directory with LeadIQ.

What industry does Ullrich belong to?

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Ullrich operates in the Retail industry.

What technology does Ullrich use?

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Ullrich's tech stack includes SAPMicrosoft 365SwiperGoogle MapsCivicThemeGoogle AnalyticsHostpointNginx.

What is Ullrich's email format?

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Ullrich's email format typically follows the pattern of First.Last@ullrich.ch. Find more Ullrich email formats with LeadIQ.

When was Ullrich founded?

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Ullrich was founded in 1925.

Ullrich

RetailBasel-landschaft, Switzerland51-200 Employees

ULLRICH - Passion For Liquids

Weine, Whisky, Spirituosen und Events
mit Stores in #basel #bern #zurich #morges #chur
ullrich.ch

1925 gründete Paul Ullrich die Wein- und Spirituosenhandlung an der Falknerstrasse 29 in Basel; diese wurde später mit einem zweiten Laden an der Freien Strasse 59 vergrössert. Durch seine persönlichen Beziehungen ins Burgund etablierte sich Paul Ullrich schnell als Lieferant und Kenner von Weinen aus dieser berühmten Weinregion und erwarb sich damit auf dem Platz Basel einen guten Namen. Am 16.10.1944 wurde die Firma in eine AG umgewandelt. Schon früh mussten die beiden Söhne Peter und Hansruedi im elterlichen Geschäft mitanpacken. 40 Jahre lang führten sie die Firma erfolgreich weiter. 1991 starb der Gründer und Grossvater des heutigen Inhabers Urs Ullrich, seine Söhne Peter und Hansruedi erbten das Familienunternehmen, wobei Peter die Anteile seines Bruders kaufte und das Unternehmen in der 2. Generation weiterführte. Peter war ein sehr guter Weinkenner und seine Fachkompetenz festigte den Ruf der Firma als führende Wein- und Spirituosenhandlung im Raum Basel.

Section iconCompany Overview

Headquarters
40 Aliothstrasse Münchenstein, Basel-landschaft 4142 Switzerland
Website
ullrich.ch
SIC Code
2084 - Wines, Brandy, and Brandy Spirits
NAICS Code
44-45 - Retail Trade
Founded
1925
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Ullrich's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Ullrich's revenue is estimated to be in the range of $10M$25M

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