Insights

Premium Liquids Established Basel-area wine and spirits retailer with a multi-decade legacy and strong brand heritage, presenting opportunities to upsell exclusive bottles, limited editions, and event-driven experiences to a loyal customer base.

Regional Footprint Stores across Basel, Bern, Zurich, Morges, and Chur indicate a broad Swiss market reach and potential for cross-store promotions, centralized online/offline campaigns, and tiered loyalty programs.

Digital Readiness Active website presence on ullrich.ch and a tech stack including WordPress and Google Workspace; potential to enhance e-commerce capabilities, online catalog, and digital marketing to capture new customers and streamline orders.

Financial Scale Annual revenue in the 10–25 million USD range with 51–200 employees suggests capacity for larger wholesale partnerships, private-label opportunities, and co-branded events with producers and distributors.

Heritage & Expertise Longstanding leadership rooted in Burgundy wine connections and family-owned continuity; leverage for premium corporate gifting programs, curated wine experiences, and strategic partnerships with wine producers.

Similar companies to Ullrich

Ullrich Tech Stack

Ullrich uses 8 technology products and services including WordPress, Google Workspace, jQuery Migrate, and more. Explore Ullrich's tech stack below.

  • WordPress
    Content Management System
  • Google Workspace
    Email
  • jQuery Migrate
    Javascript Libraries
  • Swiper
    Javascript Libraries
  • HSTS
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Hostpoint
    Web Hosting
  • Nginx
    Web Servers

Media & News

Ullrich's Email Address Formats

Ullrich uses at least 1 format(s):
Ullrich Email FormatsExamplePercentage
First.Last@ullrich.chJohn.Doe@ullrich.ch
82%
FLast@ullrich.chJDoe@ullrich.ch
12%
First@ullrich.chJohn@ullrich.ch
3%
F.Last@ullrich.chJ.Doe@ullrich.ch
3%

Frequently Asked Questions

Where is Ullrich's headquarters located?

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Ullrich's main headquarters is located at 40 Aliothstrasse Münchenstein, Basel-landschaft 4142 Switzerland. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Ullrich's official website and social media links?

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Ullrich's official website is ullrich.ch and has social profiles on LinkedIn.

What is Ullrich's SIC code NAICS code?

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Ullrich's SIC code is 2084 - Wines, Brandy, and Brandy Spirits NAICS code is 44-45 - Retail Trade.

How many employees does Ullrich have currently?

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As of June 2026, Ullrich has approximately 160 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Cfo, Mitglied Der Geschäftsleitung: P. B.Head Of National Sales / Mitglied Der Geschäftsleitung: B. F.Area Sales Manager: J. C. S.. Explore Ullrich's employee directory with LeadIQ.

What industry does Ullrich belong to?

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Ullrich operates in the Retail industry.

What technology does Ullrich use?

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Ullrich's tech stack includes WordPressGoogle WorkspacejQuery MigrateSwiperHSTSX-Content-Type-OptionsHostpointNginx.

What is Ullrich's email format?

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Ullrich's email format typically follows the pattern of First.Last@ullrich.ch. Find more Ullrich email formats with LeadIQ.

When was Ullrich founded?

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Ullrich was founded in 1925.
Ullrich logo

Ullrich

RetailBasel-landschaft, Switzerland51-200 Employees

Ullrich is a Swiss retail company focused on wine, whisky, and spirits, and it also hosts related events. It operates stores in Basel, Bern, Zurich, Morges, and Chur, and maintains a website at ullrich.ch. The business is based in Münchenstein, in the Basel-Landschaft region of Switzerland. It traces its origins to 1925, when Paul Ullrich opened a Basel wine and spirits shop, which later expanded to a second location and was transformed into an AG (joint-stock company) in 1944. The Ullrich family has guided the business across generations, with Peter and Hansruedi at the helm for several decades before the current owner, Urs Ullrich, assumed leadership. The founder’s connections with Burgundy helped establish the firm as a reputable supplier and connoisseur of wines from that region, contributing to its standing as a prominent wine and spirits retailer in the Basel area.

Section iconCompany Overview

Headquarters
40 Aliothstrasse Münchenstein, Basel-landschaft 4142 Switzerland
Website
ullrich.ch
SIC Code
2084 - Wines, Brandy, and Brandy Spirits
NAICS Code
44-45 - Retail Trade
Founded
1925
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Ullrich's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Ullrich's revenue is estimated to be in the range of $10M$25M

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