Insights

Wine & Spirits Footprint Established Basel-centric wine and spirits retailer with multiple Swiss stores and a long heritage, indicating potential cross-border sourcing opportunities and a loyal regional customer base for premium categories.

Strong Revenue Size Current annual revenue in the 10-25 million USD range suggests a solid mid-market profile with potential for upsell in premium offerings, exclusive bottlings, and wholesale partnerships.

Technology Stack Adopts a mix of CRM, ERP, and analytics tools (Salesforce, SAP, Dynamics, Google/Microsoft suites, Hotjar, Usercentrics) enabling targeted outreach, personalization, and data-driven cross-sell strategies.

Legacy Brand Equity Family-owned heritage with deep Burgundy connections and expert wine knowledge; opportunity to position as a premium distributor for exclusive European wines and events-driven hospitality collaborations.

Growth Levers Presence in Basel, Bern, Zurich, Morges, and Chur suggests regional expansion opportunities, wholesale partnerships, and corporate gifting programs for brands seeking experiential retail and events.

Similar companies to Ullrich

Ullrich Tech Stack

Ullrich uses 8 technology products and services including Hotjar, Usercentrics, WordPress, and more. Explore Ullrich's tech stack below.

Ullrich's Email Address Formats

Ullrich uses at least 4 email formats:
Ullrich Email FormatsExamplePercentage
First.Last@ullrich.chJohn.Doe@ullrich.ch
83%
FLast@ullrich.chJDoe@ullrich.ch
11%
First@ullrich.chJohn@ullrich.ch
3%
F.Last@ullrich.chJ.Doe@ullrich.ch
3%

Frequently Asked Questions

What is Ullrich's official website and social media links?

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Ullrich's official website is ullrich.ch and has social profiles on LinkedIn.

How much revenue does Ullrich generate?

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As of October 2026, Ullrich's annual revenue is estimated to be $10M - $25M.

What is Ullrich's SIC code and NAICS code?

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Ullrich's SIC code is 2084 - Wines, Brandy, and Brandy Spirits and NAICS code is 44-45 - Retail Trade.

How many employees does Ullrich have currently?

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As of October 2026, Ullrich has approximately 163 employees across 3 continents, including Europe, North America and Asia. Key team members include Cmo / Chief Marketing Officer - Mitglied Der Geschäftsleitung: A. G., Cfo, Mitglied Der Geschäftsleitung: P. B. and Head Of National Sales / Mitglied Der Geschäftsleitung: B. F. Explore Ullrich's employee directory with LeadIQ.

What industry does Ullrich belong to?

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Ullrich operates in the Retail industry.

What technology does Ullrich use?

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Ullrich's tech stack includes Hotjar, Usercentrics, WordPress, Salesforce, SAP, Google Workspace, Microsoft 365 and Microsoft Dynamics.

What is Ullrich's email format?

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Ullrich's email format typically follows the pattern of First.Last@ullrich.ch. Find more Ullrich email formats with LeadIQ.

When was Ullrich founded?

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Ullrich was founded in 1925.
Ullrich logo

Ullrich

RetailBasel-Landschaft, Switzerland51-200 Employees

Ullrich is a Swiss retail company focused on wine, whisky, and spirits, and it also hosts related events. It operates stores in Basel, Bern, Zurich, Morges, and Chur, and maintains a website at ullrich.ch. The business is based in Münchenstein, in the Basel-Landschaft region of Switzerland. It traces its origins to 1925, when Paul Ullrich opened a Basel wine and spirits shop, which later expanded to a second location and was transformed into an AG (joint-stock company) in 1944. The Ullrich family has guided the business across generations, with Peter and Hansruedi at the helm for several decades before the current owner, Urs Ullrich, assumed leadership. The founder’s connections with Burgundy helped establish the firm as a reputable supplier and connoisseur of wines from that region, contributing to its standing as a prominent wine and spirits retailer in the Basel area.

Section iconCompany Overview

Website
ullrich.ch
SIC Code
2084 - Wines, Brandy, and Brandy Spirits
NAICS Code
44-45 - Retail Trade
Founded
1925
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Ullrich's revenue is estimated to be in the range of $10M - $25M

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