Insights

Crypto funding Underdog is expanding its funding options to include cryptocurrency and stablecoins via a ZeroHash integration, creating an opportunity to offer crypto payments, wallet funding, and onramps or KYC-compliant crypto financing solutions to accelerate user onboarding and increase deposit settlement speeds.

Revenue growth Q3 net revenue surpassed 100 million dollars, signaling strong growth and a scalable model. This momentum suggests upsell potential in premium services, enterprise analytics, advertising partnerships, and cross-sell opportunities with related betting or fantasy platforms.

Regulatory focus Partnership with Birches Health to expand responsible gaming resources highlights a growing emphasis on compliance and player protection. This presents a sales angle for compliance tech, responsible gaming tools, abuse detection, and education modules to other operators seeking to bolster regulatory posture.

Tech ecosystem A diverse tech stack including AWS, Google Cloud, iCIMS, Zendesk, Intercom, and Webflow indicates readiness for integrated software solutions, data analytics, customer support optimization, and marketing automation collaborations that can be offered as packaged services.

Expansion signals Rapid growth as a fast-growing private sports company with a broad product base in prediction markets, fantasy sports, and media partnerships implies opportunities in scalable infrastructure, fraud prevention, latency optimization, and partnerships with sports media networks to widen distribution.

Similar companies to Underdog

Underdog Tech Stack

Underdog uses 8 technology products and services including Amazon Advertising, iCIMS, Amazon Web Services, and more. Explore Underdog's tech stack below.

Media & News

Underdog's Email Address Formats

Underdog uses at least 4 email formats:
Underdog Email FormatsExamplePercentage
First@underdogfantasy.comJohn@underdogfantasy.com
88%
First.Last@underdogfantasy.comJohn.Doe@underdogfantasy.com
9%
Last@underdogfantasy.comDoe@underdogfantasy.com
1%
FirstLast@underdogfantasy.comJohnDoe@underdogfantasy.com
2%

Frequently Asked Questions

What is Underdog's official website and social media links?

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Underdog's official website is underdogsports.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Underdog generate?

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As of October 2026, Underdog's annual revenue is estimated to be $100M - $250M.

What is Underdog's NAICS code?

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Underdog's NAICS code is 7112 - Spectator Sports.

How many employees does Underdog have currently?

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As of October 2026, Underdog has approximately 540 employees across 6 continents, including North America, Europe and Asia. Key team members include Vice President - Vip & Player Experience: D. B., Head Of Payments: A. A. and Business Owner: M. S. M. Explore Underdog's employee directory with LeadIQ.

What industry does Underdog belong to?

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Underdog operates in the Spectator Sports industry.

What technology does Underdog use?

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Underdog's tech stack includes Amazon Advertising, iCIMS, Amazon Web Services, Zendesk, Google Cloud, Intercom, Webflow and Piwik PRO Core.

What is Underdog's email format?

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Underdog's email format typically follows the pattern of First@underdogfantasy.com. Find more Underdog email formats with LeadIQ.

How much funding has Underdog raised to date?

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As of October 2026, Underdog has raised $115M in funding. The last funding round occurred on Apr 26, 2025 for $70M.

When was Underdog founded?

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Underdog was founded in 2020.
Underdog logo

Underdog

Spectator SportsNew York, United States501-1000 Employees

Underdog is a spectator sports company based in Brooklyn, New York, United States, founded in 2020, and it maintains a website at https://underdogsports.com. The company offers prediction markets, fantasy sports games, and a growing media network featuring former professional athletes, coaches, and analysts, along with breaking sports news. It employs roughly 501 to 1,000 people. In March 2026, Underdog acquired assets from Aristotle Inc., including a federally regulated derivatives exchange and clearinghouse. In May 2026, the company appointed Nick Lundgren as Chief Legal Officer. The business reports revenue in the range of $100 million to $250 million and has raised about $70 million in funding.

Section iconCompany Overview

NAICS Code
7112 - Spectator Sports
Founded
2020
Employees
501-1000

Section iconFunding & Financials

  • $115M

    Underdog has raised a total of $115M of funding over 4 rounds. Their latest funding round was raised on Apr 26, 2025 in the amount of $70M as a Series C.

  • $100M - $250M

    Underdog's revenue is estimated to be in the range of $100M - $250M

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