Strategic Partnerships Strong collaboration with external institutions is evident, such as the joint program with University of Rochester. Potential sales opportunity: offer scalable partnerships and bundled programs with private sector training, executive education, or blended degree pathways to expand Union College’s cross-disciplinary offerings.

Growth and Roles Leadership changes and recent hires in athletics and enrollment management indicate an active evolution of programs and branding. Potential sales opportunity: provide CRM, analytics, and student success platforms to optimize recruitment, retention, and performance marketing during transition periods.

Digital Enablement Tech stack includes community platforms, analytics and content tools (Mautic, TeamDynamix, Unpkg, XSLT). Potential sales opportunity: introduce integrated digital engagement suites, marketing automation, and IT service management solutions to streamline operations and elevate student and donor experiences.

Enrollment Focus Revenue range and new VP for Enrollment Management suggest emphasis on attracting students and improving yield. Potential sales opportunity: provide data analytics, predictive modeling, and personalized outreach platforms to optimize admissions pipelines and improve enrollment metrics.

Campus and Community A liberal arts focus with emphasis on community impact and volunteer work signals demand for experiential learning platforms, project management tools, and collaboration spaces. Potential sales opportunity: offer learning experience management, project collaboration, and volunteer program management to enhance student projects and community partnerships.