Market Presence With 20 years of experience serving the Greater St. Louis and Eastern Missouri markets, Union Machinery has established a strong regional foothold, providing opportunities to expand customer relationships in its current locale and neighboring areas.

Product Portfolio Specializing in new and used forklifts, material handling solutions, and warehouse supplies, the company offers a broad product range that can be leveraged to upsell or cross-sell related equipment and services to existing customers.

Service Capabilities Union Machinery’s expertise in equipment service and planned maintenance positions it well for recurring revenue streams through service contracts, offering potential growth avenues beyond initial equipment sales.

Technology Adoption Using robust web and analytics tools like Google Tag Manager and modern web technologies, the company can optimize digital marketing strategies to target local logistics and manufacturing sectors in need of their solutions.

Growth Potential Operating within a competitive landscape alongside large players like Caterpillar and John Deere, Union Machinery has opportunities to differentiate through targeted marketing, personalized customer solutions, and expanding rental and leasing services to boost revenue.