Embedded finance leader Position Unit as the market leader in embedded finance with ready-to-launch solutions for embedded capital, banking, and bill pay to drive partner growth and wallet share among tech platforms and SaaS providers.

High impact clients Target large tech ecosystems and platform companies already using or seeking to integrate payments and financial services, such as Wix, Bill.com, Honeybook, Relay, and Homebase, to expand cross-sell opportunities and increase ARR per partner.

Scale-ready stack Emphasize Unit’s modern tech stack and API-first capabilities (Express.js, Nginx, cloud services, automation tools like Zapier/n8n) as a selling point for developers and product teams prioritizing rapid integration and reliability.

Global enterprise potential Leverage the large addressable market in embedded finance across SMB and mid-market tech companies, highlighting potential to expand across similar verticals and international markets as the platform scales.

Strategic partnerships Propose joint go-to-market and co-selling motions with digital platforms and fintech ecosystems, using Unit’s demonstrated success with diversified customers to unlock referrals and accelerated sales cycles.