Insights

Industry Leader Strong workers’ compensation focus with a high-touch service model and nimble responsiveness suggests potential cross-sell opportunities to mid-market and multi-state clients seeking personalized claims handling and industry-specific risk management.

Recognition & Trust Consistent awards for workplace culture and agency excellence indicate a reputable carrier with stable relationships, which can be leveraged to engage cautious buyers prioritizing vendor reliability and long-term partnerships.

Broader Reach Publicly scoped licensing in all 50 states and a broad insured base imply capacity to support diverse, geographically dispersed portfolios, making it a candidate for national or multi-state employer groups seeking uniform workers’ comp programs.

Technology Stack Adoption of cloud and modern data tools (Docker, DynamoDB, Cosmos DB, SAML) points to scalable IT infrastructure; opportunities exist to position premium services around data analytics, risk scoring, and streamlined onboarding for complex accounts.

Market Positioning Healthy revenue bandwidth and competitor landscape suggest targeting growth segments such as mid-market employers, complex risk accounts, and specialty industries that require tailored underwriting and high-touch support.

United Heartland Tech Stack

United Heartland uses 8 technology products and services including Docker, Amazon DynamoDB, Microsoft Azure Cosmos DB, and more. Explore United Heartland's tech stack below.

  • Docker
    Containerization
  • Amazon DynamoDB
    Database
  • Microsoft Azure Cosmos DB
    Database
  • YUIDoc
    Documentation Tools
  • SAML
    Identity And Access Management
  • Lightweight Directory Access Protocol
    IT Infrastructure
  • jQuery Migrate
    Javascript Libraries
  • Red Hat Enterprise Linux
    Operating Systems

Media & News

United Heartland's Email Address Formats

United Heartland uses at least 1 format(s):
United Heartland Email FormatsExamplePercentage
First.Last@unitedheartland.comJohn.Doe@unitedheartland.com
99%
First.MiddleLast@unitedheartland.comJohn.MichaelDoe@unitedheartland.com
1%

Frequently Asked Questions

What is United Heartland's official website and social media links?

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United Heartland's official website is unitedheartland.com and has social profiles on LinkedIn.

What is United Heartland's SIC code NAICS code?

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United Heartland's SIC code is 6411 - Insurance Agents, Brokers, and Service NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does United Heartland have currently?

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As of July 2026, United Heartland has approximately 207 employees across 1 continents, including North America. Key team members include Owner: J. S.Director Of Strategy And Customer Experience: D. M.Director Risk Management Services: M. N.. Explore United Heartland's employee directory with LeadIQ.

What industry does United Heartland belong to?

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United Heartland operates in the Insurance industry.

What technology does United Heartland use?

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United Heartland's tech stack includes DockerAmazon DynamoDBMicrosoft Azure Cosmos DBYUIDocSAMLLightweight Directory Access ProtocoljQuery MigrateRed Hat Enterprise Linux.

What is United Heartland's email format?

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United Heartland's email format typically follows the pattern of First.Last@unitedheartland.com. Find more United Heartland email formats with LeadIQ.

When was United Heartland founded?

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United Heartland was founded in 1990.
United Heartland logo

United Heartland

InsuranceWisconsin, United States201-500 Employees

United Heartland operates as a workers' compensation insurer and is the marketing name for United Wisconsin Insurance Company, a division of AF Group. All policies are underwritten by a licensed insurer subsidiary. The organization emphasizes a high-touch service model and broad experience to stay nimble and responsive to accounts with complex needs. It is based in New Berlin, Wisconsin, and is described as a regional carrier within the industry.

Its customer base comprises employers seeking workers' compensation coverage, with an emphasis on tailored support for accounts with intricate risk profiles. A notable development is that, in May 2023, United Heartland was recognized as Agency of the Year, reflecting external acknowledgment of its performance.

Section iconCompany Overview

SIC Code
6411 - Insurance Agents, Brokers, and Service
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1990
Employees
201-500

Section iconFunding & Financials

  • $1B$10B

    United Heartland's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    United Heartland's revenue is estimated to be in the range of $1B$10B

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