Loyalty Platform United Power operates a multinational blockchain driven loyalty program for online merchants, presenting a potential sales angle to offer enhanced loyalty features, customer engagement tools, and reward mechanics to fintech and e-commerce partners.

SaaS Enablement As a startup with a lean team and cloud infrastructure on AWS, there is an opportunity to position scalable, secure, and cost efficient software solutions for merchants looking to ramp loyalty programs without heavy on premise deployments.

Midmarket Focus Headcount and revenue indicators suggest a midmarket client base with potential for upsell to larger merchants or MSPs; target growth through tiered loyalty offerings, analytics, and integrations with common ecommerce platforms.

Tech Stack Fit Existing tech stack including WordPress, MySQL, and cloud hosting creates entry points for integration partnerships with payment gateways, CMS platforms, and security training services to enhance merchant onboarding and data protection.

Revenue Growth Current revenue in the low to mid seven figures implies readiness for strategic partnerships, co-marketing, and channel deals with energy and utilities adjacent firms or large-scale merchants seeking robust loyalty capabilities.