Loyalty Growth Leverage the My Player Perks loyalty program to upsell partner venues with tiered rewards, targeted promotions, and cross-sell opportunities across bars, restaurants, and gaming spaces.

Integrated Tech Position Universal Gem as a tech-driven TO with digital marketing and CRM integrations (HubSpot, iCIMS, Piwik) to deliver data-backed site planning, installation, and ongoing promotions for new customers.

License & Compliance Highlight end-to-end licensing and regulatory support for gaming and liquor to attract venues seeking simplified compliance, licensing coordination, and smooth walkthroughs for new installations.

Expansion Readiness Target mid to large venues looking to optimize gaming floors and visitor flow; emphasize experience as Illinois’ first licensed VGT installer and capabilities to scale with partner growth.

Strategic Partnerships Promote partnership credibility by showcasing long-standing relationships with gaming operators, proven maintenance and marketing services, and the advantage of acting as an ally rather than a vendor.