Strategic Partnerships Leverage Universal Sports Network’s NBC Sports and InterMedia Partners affiliation to position joint marketing initiatives, co-branded campaigns, and access to premium Olympic and world-class sport audiences for sponsorships, cross-promotions, and exclusive event promotions.

Diversified Distribution Target opportunities across multi-channel platforms including TV, online, mobile, and tablet to offer bundled advertising packages, OTT streaming deals, and content licensing that maximize reach to 30+ sports disciplines and 1,200 hours of original programming.

Sponsorship Readiness Capitalize on high-profile events such as Olympic qualifiers and global championships to pitch sponsors for event-specific airtime, sponsor-integrated features, and athlete interactions that drive brand association with elite competition.

Mid-market Scale Position as a nimble partner with a lean team (11-50 employees) capable of fast onboarding, customized solutions, and flexible contracts to complement larger broadcasters, offering competitive pricing and high-touch service.

Data and Reach Highlight access to a specialized, global sports audience across multiple events and disciplines to offer targeted advertising, audience insights, and sponsorship analytics that demonstrate ROI for advertisers seeking sports-focused demographics.