Diverse Product Offerings University Computers provides a wide range of technology solutions including computer sales, network installation, and surveillance systems, presenting multiple cross-selling opportunities to existing clients seeking comprehensive IT services.

Mid-Sized Market Presence With revenue between 10 and 25 million dollars and a dedicated team of up to 50 employees, the company is well-positioned to expand its service portfolio and target local businesses looking for personalized IT support.

Technology Stack Leverage Utilizing popular tools like WordPress and Google Fonts, along with open-source platforms such as Ubuntu and Apache, indicates an openness to adoption of new tech solutions, paving the way for introducing advanced networking and security products.

Customer Base Expansion The company's focus on sales and repair services for Apple and PC products, combined with network cabling and video surveillance, allows opportunities to upsell modern networking devices and integrated security systems to small and medium-sized enterprises.

Competitive Positioning Operating in a competitive landscape with larger firms like Best Buy and Apple, University Computers can capitalize on its local presence and tailored service offerings to attract small business and residential clients seeking specialized IT solutions.