Strong Local Presence With a nationwide network of locations and pickup stations across Switzerland, UP Group offers high flexibility and convenience, creating opportunities to upsell related rental accessories, safety training, and maintenance services.

Focused Industry Expertise Specializing exclusively in height access technology with a longstanding experience of over 40 years positions UP Group as a trusted provider, opening doors for tailored solution bundles and extended service offerings for construction, maintenance, and event companies.

Expanding Equipment Portfolio The company’s focus on rental and sales of various aerial work platforms, including self-driving units, suggests potential for cross-selling innovative equipment upgrades, accessories, and extended warranties to existing clients.

Digital Engagement Tools Utilizing platforms like Google Analytics and Hotjar indicates an interest in digital customer insights, which presents opportunities to enhance online marketing, generate leads, and personalize sales approaches for different customer segments.

Growth Potential Although current revenue is modest, the focus on operational excellence and the niche market in height access solutions suggests potential for expansion through targeted outreach to large construction and industrial firms, especially those seeking flexible rental options and training services.