Biometric Security Solutions UPEK offers end-to-end, integrated biometric fingerprint security solutions to consumer and industrial products companies, enabling strong authentication security and user convenience. This presents an opportunity for UPEK to target organizations looking to enhance their security measures with innovative biometric technology.

Diverse Application Range With applications ranging from password replacement for PCs to identity verification for government and military use, UPEK's biometric security products cater to a wide spectrum of industries. This diversity opens up sales opportunities across various sectors seeking advanced security solutions tailored to their specific needs.

Established Track Record Being a pioneer in biometric fingerprint technology since 1996 and having shipped products in volume since 1999, UPEK boasts a solid track record in the security technology industry. This credibility and experience can serve as a key selling point to attract clients looking for established and reliable security providers.

Global Reach Headquartered near Berkeley, California, with offices in various international locations, UPEK has a global presence. This geographical spread positions UPEK favorably to target clients worldwide, offering opportunities to expand sales outreach and cater to a diverse, global client base.

Competitive Landscape Analysis By analyzing and understanding similar companies in the biometric security sector such as Fingerprint Cards, IDEMIA, and others, UPEK can identify key competitive differentiators and leverage this insight to fine-tune sales strategies. Developing a clear value proposition vis-a-vis competitors can help UPEK gain a competitive edge and drive sales success.