Insights

Flooring Focus Piritex SA operates with a strong specialization in flooring materials across distribution, retail, and professional services, indicating a potential for upsell of premium floors, underlay, adhesives, and related installation services to existing customers.

Channel Leverage With a national distribution network of 10 warehouses and over 100 trucks plus 60 retail locations, there is a clear cross-sell opportunity to bundled procurement programs, loyalty incentives, and consolidated sourcing for contractors and builders.

SMB Target Revenue is reported under one million, suggesting an SMB profile within the broader flooring market. This presents a sales path through scalable, affordable financing options, starter package deals, and phased service plans tailored to medium-sized projects.

Brand Reach A large footprint in both retail and B2B flooring services points to opportunities in contract bids for large construction sites, as well as expansion of services such as maintenance, refurbishments, and recurring flooring material supply contracts.

Tech Readiness Adoption of modern web technologies (HTTP/3, LiteSpeed) indicates openness to digital procurement experiences, API integrations, and online order automation that could streamline vendor onboarding and improve quote turnaround times.

Similar companies to UPgrade

UPgrade Tech Stack

UPgrade uses 2 technology products and services including HTTP/3, LiteSpeed, and more. Explore UPgrade's tech stack below.

  • HTTP/3
    Web & Portal Technology
  • LiteSpeed
    Web Servers

UPgrade's Email Address Formats

UPgrade uses at least 2 email formats:
UPgrade Email FormatsExamplePercentage
First.Last@piritex.roJohn.Doe@piritex.ro
67%
Last.First@piritex.roDoe.John@piritex.ro
33%

Frequently Asked Questions

What is UPgrade's stock symbol?

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UPgrade is a publicly traded company; the company's stock symbol is FUNDX.

What is UPgrade's official website and social media links?

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UPgrade's official website is piritex.ro and has social profiles on LinkedIn.

How much revenue does UPgrade generate?

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As of August 2026, UPgrade's annual revenue is estimated to be <$1M.

What is UPgrade's NAICS code?

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UPgrade's NAICS code is 23 - Construction.

How many employees does UPgrade have currently?

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As of August 2026, UPgrade has approximately 39 employees across 4 continents, including Europe, Asia and South America. Key team members include Head Shop: C. B., Financial Controller: M. L. and Product Manager: D. B. Explore UPgrade's employee directory with LeadIQ.

What industry does UPgrade belong to?

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UPgrade operates in the Construction industry.

What technology does UPgrade use?

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UPgrade's tech stack includes HTTP/3 and LiteSpeed.

What is UPgrade's email format?

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UPgrade's email format typically follows the pattern of First.Last@piritex.ro. Find more UPgrade email formats with LeadIQ.

When was UPgrade founded?

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UPgrade was founded in 1994.
UPgrade logo

UPgrade

ConstructionPrahova, Romania11-50 Employees

UPgrade is a construction materials company based in Ploiești, Prahova, Romania. It operates across three core lines: distribution of building materials with a focus on flooring, a retail network, and a professional flooring services division for large construction sites. The distribution arm is described as national in scope, supported by a network of warehouses and a fleet of distribution vehicles. 

Its retail footprint comprises sixty shops, owned or franchised, specializing in flooring products and related services. The professional services arm provides on-site flooring installation and related work for major projects. Positioned within the construction materials sector, UPgrade serves both professional customers and end users seeking flooring solutions through its integrated distribution, retail, and service offerings.

Section iconCompany Overview

Website
piritex.ro
Stock Symbol
FUNDX
NAICS Code
23 - Construction
Founded
1994
Employees
11-50

Section iconFunding & Financials

  • <$1M

    UPgrade's revenue is estimated to be in the range of <$1M

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