Strategic Partnerships Engage potential licensing and co-branding opportunities with Uplift Games leveraging their established Adopt Me IP, evidenced by ongoing toy, guide, and graphic novel partnerships with Jazwares, WowWee, Farshore, and Creative Kids Group to expand monetization beyond games.

Toy Licensing Explore multi-year toy licensing collaborations or exclusive product drops tied to new in-game events such as Valentine’s, aligning with Jazwares and WowWee collaborations to extend revenue streams and reach family and collector segments.

Cross-Platform Expansion Propose coordinated, cross-platform experiences and merchandise bundles for Roblox players and external fans, including physical goods, apps, and related media, capitalizing on the game’s 33B+ sessions and high concurrent user base.

Global Footprint Target opportunities in North America and the UK where the remote-first studio is based, while exploring regional licensing and distribution deals to maximize reach and optimize marketing investments for Adopt Me related products.

Seasonal Events Leverage weekly and seasonal events like Valentine’s content to pitch limited-edition collaborations, exclusive in-game items tied to real-world merch drops, and short-term promotions that drive engagement and incremental sales.