Energy efficiency growth Upper 90 is a small, locally-owned ESCO in Wisconsin with a core focus on LED lighting and expanded offerings in facility and infrastructure improvements, signaling opportunities to upsell comprehensive energy efficiency upgrades and retrofit services beyond lighting.

Flexible contracting edge The company offers flexible contracting options that absorb construction risk for other parties, making projects more affordable and lowering procurement friction. This can be leveraged to pitch joint ventures, PPA styles, or shared-risk models with municipalities, schools, or healthcare facilities.

Tech-enabled operations With a tech stack including Snowplow, AWS, Duda, and content delivery capabilities, there is potential to position Upper 90 as a digital energy services partner, offering data-driven energy management, performance dashboards, and scalable online project collaboration for large retrofit programs.

Revenue scale potential Current revenue is in the low to mid millions with a very small employee base, suggesting significant upside from larger contract assignments, multi-site projects, and repeat business with local organizations such as schools, government facilities, and small to mid-size commercial properties.

Local market focus As a South Central Wisconsin provider with independent ownership, Upper 90 can be a prime collaborator for regional procurement programs, green building initiatives, and state or municipal energy efficiency benchmarks, offering tailored local solutions and faster time-to-value.