Niche Research Small-scale research services with a lean team indicates a potential need for scalable cloud and collaboration tools, as well as cost-efficient IT solutions to support project delivery and data handling.

Cloud Adoption Current tech stack includes AWS and Google Cloud, suggesting openness to cloud-native efficiency gains, data analytics enhancements, and managed services that could reduce maintenance overhead.

Web Presence Utilizes Wix, WordPress, and Wix eCommerce, signaling opportunities to upsell secure hosting, CMS optimization, site performance improvements, and conversion-focused design/experimentation services.

Engagement Platform Active use of Mailchimp implies potential for expanding marketing automation, customer segmentation, and lifecycle campaigns to attract clients in the research services space.

Competitive Positioning Small team in a market dominated by large players suggests a need for cost-competitive solutions, scalable tech stacks, and partnerships that enhance service breadth without significantly increasing headcount.