Established Market Presence As Omaha's original brewpub operating since 1996, Upstream Brewing Company has a well-established local customer base and strong brand recognition in the Omaha area, providing a solid foundation for targeted regional marketing and promotional campaigns.

Diverse Beverage Portfolio With 12 handcrafted beers and an in-house root beer on tap, the company offers a unique craft beverage experience that could be leveraged for partnerships with local breweries, distribution channels, or branded merchandise opportunities.

Technology Utilization The company employs digital tools like Google Analytics, WordPress, and Zoho PageSense, indicating openness to digital marketing strategies and data-driven customer engagement initiatives which can be expanded with tailored marketing solutions.

Event & Banquet Services Offering party rooms for events accommodating up to 200 guests suggests potential for business collaborations around catering, event planning services, and corporate outings, opening avenues for corporate sales and bulk bookings.

Growth Potential With annual revenues between 10 and 25 million dollars and a competitive menu, there are opportunities to upsell premium services, introduce new beverage lines, or expand marketing efforts to attract higher-volume clients and possibly enter new market segments.