Regional Brewpub Brand Leverage Upstream Brewing Company as a downtown Omaha hospitality anchor with a historic Old Market footprint. Potential sales opportunities include local event partnerships, sponsorships, and exclusive tasting experiences to attract both locals and visitors.

Event & Banquet Upsell They operate party rooms for 20 to 200 guests, suggesting opportunities for catering, private dining packages, and corporate event services. Propose menu add-ons, beer-pairing experiences, and branded tasting events to increase per-guest spend.

Sustainability & Local Focus Positioned as a craft pub with Omaha Steaks beef and fresh fish, highlighting local sourcing and premium menu items. Sells opportunities for partnerships with local producers, seasonal specials, and co-branded promotions that emphasize quality and community impact.

Digital Reach & Analytics Active use of Google Analytics and Google Search Console indicates data-driven marketing. Offer services such as conversion optimization for reservations, targeted local campaigns, and content testing to boost foot traffic and online orders.

Growth Readiness Revenue is in the mid-range for a regional brewpub with 11-50 employees, suggesting appetite for scalable partnerships, wholesale beer programs, or limited-time collaborations with local retailers and events to expand the brand’s footprint beyond the dining room.