Networked Footprint Growth Urban Science's NetworkPlanner launch signals a strategic emphasis on optimizing auto retail footprints for OEMs and dealer networks. This presents an opportunity to approach OEMs and large dealer groups with NetworkPlanner alongside MarketView and TrafficView to drive site selection and dealership performance using their data and mapping capabilities.

EV Analytics Leadership New EV charging station analysis and EV-focused MarketView enhancements underscore a strong EV analytics trajectory. Target automakers accelerating EV rollouts, dealership networks, and energy partners with EV site planning, charging network optimization, and demand forecasting powered by Urban Science data assets.

CRM Defection Insights TrafficView enhancements that pair daily industry sales data with a dealer's CRM lead data enable defection insights by lead source, model, salesperson, and geography. This creates a sales opportunity to offer CRM integration services, marketing attribution, and dealer-operations optimization to boost win rates and reduce losses.

Executive Growth Strategy Leadership change with Tom Longo as president and CEO suggests a refreshed strategic direction. Use this to engage at the executive level for enterprise analytics modernization, cross-selling MarketView, TrafficView, and NetworkPlanner, and align proposals with the company’s growth priorities.

Data Driven Platform Urban Science positions itself as Automotive Business Scientists, serving major automakers with a data-driven approach and a broad tech stack including Azure, ESRI, and Google Analytics. This scale and expertise enable a holistic, long-term analytics partnership offering end-to-end data integration, machine learning insights, and recurring analytics services across OEM and dealer ecosystems.