Recent Partnerships Forrester has recently partnered with NSFOCUS Information Technology Co, expanding its reach in cybersecurity. Leveraging this partnership, sales teams could explore offering combined solutions to clients looking for comprehensive cybersecurity services.

Technology Integration With a tech stack including TrackJs, Contentful, and Sprout Social, Forrester shows a commitment to leveraging cutting-edge tools. Sales development reps can highlight these tech integrations to prospects to showcase the company's innovative approach and attract clients seeking advanced technology solutions.

Industry Recognition Being recognized as a leader in cybersecurity and research by industry authorities like The Forrester Wave positions Forrester as a trusted source in the market. Sales professionals can leverage these accolades to establish credibility and build trust with potential clients seeking industry-leading advisory services.

Expansion into New Markets By hiring Bob Bennett to its board and launching reports like TIER: US Software Developer Labor Market, Forrester demonstrates a focus on expanding its expertise and offerings. Sales teams can capitalize on these expansions by targeting new market segments and industries with tailored solutions.

Financial Stability With a revenue range of $100M - 1B, Forrester showcases financial stability. Sales development representatives can use the company's strong financial standing as a selling point, assuring potential clients of Forrester's ability to deliver quality services consistently and invest in long-term partnerships.