Strategic Partnerships Forrester has recently partnered with NSFOCUS Information Technology Co, a cybersecurity company, showcasing an interest in collaborating with industry leaders to enhance security solutions. Leveraging this partnership can open doors to selling bundled services or integrated solutions to joint customers.

Customer Success Focus The launch of Forrester's new research on B2B postsale customer success strategy signals a focus on helping clients optimize customer experience and retention. Sales opportunities could arise by offering consulting services or tailored solutions that align with customer success initiatives.

Talent Acquisition Support The publication of Forrester's report on the US Software Developer Labor Market demonstrates a commitment to aiding tech leaders in talent acquisition. This presents an opportunity to offer recruitment services or training solutions to organizations seeking top developer talent.

Public Sector Solutions Forrester's introduction of public sector-specific TIER reports showcases an interest in addressing the unique needs of government entities. Sales teams can explore selling specialized consulting services or customized products tailored to the public sector following this initiative.

Board of Directors Strengthening Bringing seasoned entrepreneurs and technology veterans such as Bob Bennett and Cory Munchbach onto the board highlights Forrester's strategic approach to leadership enhancement. Leveraging these connections can present sales opportunities through networking, referrals, and enhanced credibility.