Sustainability Partnerships Ursa Major Skincare's partnership with rePurpose Global demonstrates a commitment to sustainability by removing two plastic bottles from nature for every product sold, creating a strong selling point for eco-conscious consumers.

Financial Investment The recent $5 million growth financing led by Fenwick Brands and Finn Capital Partners showcases investor confidence in Ursa Major's potential, providing a strong narrative for sales pitches and expansion opportunities.

Experienced Leadership Transition With the addition of Jamaliya Cobine to the team, who previously led the digital business at Ursa Major Skincare, there's an opportunity to leverage her industry expertise to drive sales strategies and digital marketing efforts effectively.

Competitive Market Positioning Being a pioneer in the clean skincare market, Ursa Major holds a competitive edge that sales and marketing teams can use to position the brand as a trusted choice among competitors, appealing to customers seeking natural skincare solutions.

Small Business Appeal Ursa Major's emphasis on being a small, thriving company in Vermont can be leveraged to resonate with consumers looking to support local businesses, allowing sales representatives to create authentic connections and drive sales through community engagement.