Franchise Expansion urSwim operates as an emerging franchise offering premier swim instruction at indoor locations and client backyards, presenting a scalable model with multiple B2B opportunities such as lifeguard staffing and turnkey programs for HOAs, municipalities, camps, beach clubs, and private communities which open channel-rich sales avenues.

B2B Services Target the B2B arm as a primary growth lever by offering turnkey swim programs and lifeguard staffing to organizations managing pools and aquatic facilities, aligning with demand from HOAs, municipalities, summers camps and private communities seeking reliable, compliant aquatic staffing.

Revenue Potential With a reported revenue range of 10 to 25 million, focus on upselling higher-margin services such as on-site backyard program deployments, enterprise partnerships, and recurring staffing contracts to stabilize cash flow and accelerate growth.

Tech and Marketing Leverage the existing tech stack for lead generation and customer engagement, including WordPress and HighLevel for marketing automation, iCIMS for recruiting, and analytics tools like Hotjar and Piwik PRO to optimize user journeys and conversion paths in franchise recruitment and B2B sales.

Competitive Positioning Position urSwim against other aquatic brands by emphasizing flexible in-location and at-home instruction, franchisable model, and reliable lifeguard staffing; identify differentiators such as franchise support, scalable program offerings, and municipal/B2B partnerships to win enterprise and multi-site clients.