Insights

Sustainable Innovation URUS Group’s focus on developing genetics, reproductive services, and dairy management tools for future sustainable herds presents a significant opportunity to offer advanced, eco-friendly technologies and genetic solutions that can enhance productivity and environmental performance.

Global Expansion Potential With collaborations like the partnership with Genetics Australia and a broad international presence, there is potential to introduce and scale innovative livestock solutions across diverse markets seeking modern dairy and beef farming technologies.

Tech-Driven Growth URUS’s investment in advanced technology stacks including data analytics, AI, and management systems indicates a demand for integrated software solutions, analytics platforms, and automation tools to improve herd management and operational efficiencies.

Research & Development Significant investment in research and new product development offers a window for suppliers to introduce cutting-edge genetics, reproductive technologies, and farm management innovations tailored to URUS’s commitment to long-term, profitable herd enhancement.

Leadership & Strategic Alliances Recent strategic hires and collaborations highlight opportunities to engage with URUS for specialized services in people analytics, consulting, and breed genetics, making it an ideal partner for technology vendors and service providers aiming to support their growth objectives.

URUS Group Tech Stack

URUS Group uses 8 technology products and services including Pendo, Salesforce, Microsoft SQL Server Integration Services, and more. Explore URUS Group's tech stack below.

  • Pendo
    Analytics
  • Salesforce
    Customer Relationship Management
  • Microsoft SQL Server Integration Services
    Data Integration
  • Font Awesome
    Font Scripts
  • Office 365
    Office Suites
  • C#
    Programming Languages
  • Visual Studio Team Services
    Source Code Management
  • Google Tag Manager
    Tag Management

URUS Group's Email Address Formats

URUS Group uses at least 1 format(s):
URUS Group Email FormatsExamplePercentage
First.Last@urus.orgJohn.Doe@urus.org
97%
First.Middle@urus.orgJohn.Michael@urus.org
3%

Frequently Asked Questions

Where is URUS Group's headquarters located?

Minus sign iconPlus sign icon
URUS Group's main headquarters is located at 2323 Crossroads Drive 5th Floor Madison, Wisconsin United States. The company has employees across 6 continents, including North AmericaSouth AmericaEurope.

What is URUS Group's phone number?

Minus sign iconPlus sign icon
You can contact URUS Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is URUS Group's official website and social media links?

Minus sign iconPlus sign icon
URUS Group's official website is urus.org and has social profiles on LinkedIn.

What is URUS Group's NAICS code?

Minus sign iconPlus sign icon
URUS Group's NAICS code is 111 - Crop Production.

How many employees does URUS Group have currently?

Minus sign iconPlus sign icon
As of April 2026, URUS Group has approximately 303 employees across 6 continents, including North AmericaSouth AmericaEurope. Key team members include Chief Integration Officer Urus: P. V.Chief Financial Officer: R. G.Vice President Finance: J. M.. Explore URUS Group's employee directory with LeadIQ.

What industry does URUS Group belong to?

Minus sign iconPlus sign icon
URUS Group operates in the Farming industry.

What technology does URUS Group use?

Minus sign iconPlus sign icon
URUS Group's tech stack includes PendoSalesforceMicrosoft SQL Server Integration ServicesFont AwesomeOffice 365C#Visual Studio Team ServicesGoogle Tag Manager.

What is URUS Group's email format?

Minus sign iconPlus sign icon
URUS Group's email format typically follows the pattern of First.Last@urus.org. Find more URUS Group email formats with LeadIQ.

When was URUS Group founded?

Minus sign iconPlus sign icon
URUS Group was founded in 2018.

URUS Group

FarmingWisconsin, United States201-500 Employees

URUS was established to meet the needs of dairy and beef cattle producers around the globe today and far into the future.

As a holding company with cooperative and private ownership, URUS connects well-established agricultural organizations – Alta Genetics, GENEX, Genetics Australia, Jetstream Genetics, PEAK, SCCL, Trans Ova Genetics, and VAS. Each of these organizations has its own unique identity, products, and services.

These companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive service to maximize conceptions, dairy management information to take producers to the frontline of smart dairy farming, and an array of products and services to help the cow achieve her genetic potential. Put simply, these companies focus on the cow and her caretaker.

Yet, URUS is more than the sum of its parts. The URUS framework facilitates synergies between its companies – connections that drive new developments. The size and scale of URUS also contribute to significant investment in research and technology. URUS will build the tools, products, and genetics that cow caretakers need for tomorrow's sustainable, productive, and profitable herds.

Count on URUS – and its companies – to be in it for the long term. Count on URUS to invest in the products and services that will enhance producers’ abilities to be successful in effectively and efficiently feeding the world.

Section iconCompany Overview

Headquarters
2323 Crossroads Drive 5th Floor Madison, Wisconsin United States
Phone number
Website
urus.org
NAICS Code
111 - Crop Production
Founded
2018
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    URUS Group's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    URUS Group's revenue is estimated to be in the range of $100M$250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.