Insights

Strategic Industry Focus URUS operates within the global dairy and beef cattle industry, with a portfolio that emphasizes genetics, reproductive services, and farm management solutions, presenting multiple avenues for offering tailored technological and genetic products to enhance herd productivity.

Innovative Technology Investment With significant investments in research, genetics, and farm management tools, URUS is actively seeking advanced technological solutions, providing opportunities for partners offering cutting-edge software, data analytics, and biotech innovations that support sustainable farming.

Recent Collaborative Growth The company’s partnership with Genetics Australia and recent leadership hires indicate a focus on expanding its research and operational capabilities, suggesting a potential interest in scalable solutions that enhance genetic development and reproductive efficiency.

Financial Stability and Scale Operating with a revenue estimate between $50 million and $100 million and a sizable workforce, URUS offers a substantial market segment for agricultural technology providers targeting mid to large-scale farming operations in the dairy and beef sectors.

Long-Term Sustainable Focus URUS’s commitment to sustainable, productive herds and future-oriented investments signals an openness to innovative, eco-friendly solutions that improve herd health, genetics, and farm efficiency, providing a strategic target for sustainability-focused sales initiatives.

URUS Group Tech Stack

URUS Group uses 8 technology products and services including Pendo, Salesforce, Microsoft SQL Server Integration Services, and more. Explore URUS Group's tech stack below.

  • Pendo
    Analytics
  • Salesforce
    Customer Relationship Management
  • Microsoft SQL Server Integration Services
    Data Integration
  • Font Awesome
    Font Scripts
  • Office 365
    Office Suites
  • C#
    Programming Languages
  • Visual Studio Team Services
    Source Code Management
  • Google Tag Manager
    Tag Management

URUS Group's Email Address Formats

URUS Group uses at least 1 format(s):
URUS Group Email FormatsExamplePercentage
First.Last@urus.orgJohn.Doe@urus.org
49%
First.Middle@urus.orgJohn.Michael@urus.org
1%
First.Last@urus.orgJohn.Doe@urus.org
49%
First.Middle@urus.orgJohn.Michael@urus.org
1%

Frequently Asked Questions

Where is URUS Group's headquarters located?

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URUS Group's main headquarters is located at 2418 Crossroads Dr, 3rd Floor Madison, Wisconsin 53718, US. The company has employees across 6 continents, including North AmericaSouth AmericaEurope.

What is URUS Group's phone number?

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You can contact URUS Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is URUS Group's official website and social media links?

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URUS Group's official website is urus.org and has social profiles on LinkedIn.

What is URUS Group's NAICS code?

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URUS Group's NAICS code is 111 - Crop Production.

How many employees does URUS Group have currently?

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As of October 2025, URUS Group has approximately 1K employees across 6 continents, including North AmericaSouth AmericaEurope. Key team members include Chief Executive Officer: P. H.Ceo Peak: B. W.Chief Integration Officer Urus: P. V.. Explore URUS Group's employee directory with LeadIQ.

What industry does URUS Group belong to?

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URUS Group operates in the Farming industry.

What technology does URUS Group use?

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URUS Group's tech stack includes PendoSalesforceMicrosoft SQL Server Integration ServicesFont AwesomeOffice 365C#Visual Studio Team ServicesGoogle Tag Manager.

What is URUS Group's email format?

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URUS Group's email format typically follows the pattern of First.Last@urus.org. Find more URUS Group email formats with LeadIQ.

When was URUS Group founded?

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URUS Group was founded in 2018.

URUS Group

FarmingUnited States1001-5000 Employees

URUS was established to meet the needs of dairy and beef cattle producers around the globe today and far into the future.

As a holding company with cooperative and private ownership, URUS connects well-established agricultural organizations – Alta Genetics, GENEX, Genetics Australia, Jetstream Genetics, PEAK, SCCL, Trans Ova Genetics, and VAS. Each of these organizations has its own unique identity, products, and services.

These companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive service to maximize conceptions, dairy management information to take producers to the frontline of smart dairy farming, and an array of products and services to help the cow achieve her genetic potential. Put simply, these companies focus on the cow and her caretaker.

Yet, URUS is more than the sum of its parts. The URUS framework facilitates synergies between its companies – connections that drive new developments. The size and scale of URUS also contribute to significant investment in research and technology. URUS will build the tools, products, and genetics that cow caretakers need for tomorrow's sustainable, productive, and profitable herds.

Count on URUS – and its companies – to be in it for the long term. Count on URUS to invest in the products and services that will enhance producers’ abilities to be successful in effectively and efficiently feeding the world.

Section iconCompany Overview

Headquarters
2418 Crossroads Dr, 3rd Floor Madison, Wisconsin 53718, US
Phone number
Website
urus.org
NAICS Code
111 - Crop Production
Founded
2018
Employees
1001-5000

Section iconFunding & Financials

  • $50M$100M

    URUS Group's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    URUS Group's revenue is estimated to be in the range of $50M$100M

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