Insights

Strategic Partnerships URUS Group has recently collaborated with Genetics Australia, indicating an openness to forming new strategic alliances that can expand their genetic and reproductive offerings. This presents opportunities to introduce complementary products or services that enhance joint initiatives or target similar partnership prospects.

Innovation Focus With significant investments in research and technology, URUS is committed to developing advanced genetics and smart dairy farming tools. Selling innovative technology solutions or data-driven management systems aligned with their R&D priorities could meet their future needs.

Leadership Expansion The addition of Dale Jefferson as CEO of VAS signals a focus on leadership and strategic growth within their core subsidiaries. Engaging with their executive team offers a chance to align offerings with their long-term vision and executive priorities.

Market Positioning Operating within a niche of high-value dairy and beef genetics, URUS serves a global market with a revenue range of $50M-$100M. This positioning suggests potential to provide premium products and specialized services tailored to advanced genetic research, breeding optimization, or herd management.

Sustainable Growth URUS’s emphasis on building sustainable, profitable herds indicates ongoing demand for sustainable farming solutions, eco-efficient genetics, and productivity-enhancing technologies, offering multiple avenues for sales of environmentally friendly and efficiency-boosting products.

URUS Group Tech Stack

URUS Group uses 8 technology products and services including Pendo, Salesforce, Microsoft SQL Server Integration Services, and more. Explore URUS Group's tech stack below.

  • Pendo
    Analytics
  • Salesforce
    Customer Relationship Management
  • Microsoft SQL Server Integration Services
    Data Integration
  • Font Awesome
    Font Scripts
  • Office 365
    Office Suites
  • C#
    Programming Languages
  • Visual Studio Team Services
    Source Code Management
  • Google Tag Manager
    Tag Management

URUS Group's Email Address Formats

URUS Group uses at least 1 format(s):
URUS Group Email FormatsExamplePercentage
First.Last@urus.orgJohn.Doe@urus.org
48%
First.Middle@urus.orgJohn.Michael@urus.org
2%
First.Last@urus.orgJohn.Doe@urus.org
48%
First.Middle@urus.orgJohn.Michael@urus.org
2%

Frequently Asked Questions

Where is URUS Group's headquarters located?

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URUS Group's main headquarters is located at 2323 Crossroads Drive 5th Floor Madison, Wisconsin 53718 United States. The company has employees across 6 continents, including North AmericaSouth AmericaEurope.

What is URUS Group's phone number?

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You can contact URUS Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is URUS Group's official website and social media links?

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URUS Group's official website is urus.org and has social profiles on LinkedIn.

What is URUS Group's NAICS code?

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URUS Group's NAICS code is 111 - Crop Production.

How many employees does URUS Group have currently?

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As of March 2026, URUS Group has approximately 292 employees across 6 continents, including North AmericaSouth AmericaEurope. Key team members include Chief Executive Officer: P. H.Ceo Peak: B. W.Chief Product And Innovation Officer: T. V.. Explore URUS Group's employee directory with LeadIQ.

What industry does URUS Group belong to?

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URUS Group operates in the Farming industry.

What technology does URUS Group use?

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URUS Group's tech stack includes PendoSalesforceMicrosoft SQL Server Integration ServicesFont AwesomeOffice 365C#Visual Studio Team ServicesGoogle Tag Manager.

What is URUS Group's email format?

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URUS Group's email format typically follows the pattern of First.Last@urus.org. Find more URUS Group email formats with LeadIQ.

When was URUS Group founded?

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URUS Group was founded in 2018.

URUS Group

FarmingWisconsin, United States201-500 Employees

URUS was established to meet the needs of dairy and beef cattle producers around the globe today and far into the future.

As a holding company with cooperative and private ownership, URUS connects well-established agricultural organizations – Alta Genetics, GENEX, Genetics Australia, Jetstream Genetics, PEAK, SCCL, Trans Ova Genetics, and VAS. Each of these organizations has its own unique identity, products, and services.

These companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive service to maximize conceptions, dairy management information to take producers to the frontline of smart dairy farming, and an array of products and services to help the cow achieve her genetic potential. Put simply, these companies focus on the cow and her caretaker.

Yet, URUS is more than the sum of its parts. The URUS framework facilitates synergies between its companies – connections that drive new developments. The size and scale of URUS also contribute to significant investment in research and technology. URUS will build the tools, products, and genetics that cow caretakers need for tomorrow's sustainable, productive, and profitable herds.

Count on URUS – and its companies – to be in it for the long term. Count on URUS to invest in the products and services that will enhance producers’ abilities to be successful in effectively and efficiently feeding the world.

Section iconCompany Overview

Headquarters
2323 Crossroads Drive 5th Floor Madison, Wisconsin 53718 United States
Phone number
Website
urus.org
NAICS Code
111 - Crop Production
Founded
2018
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    URUS Group's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    URUS Group's revenue is estimated to be in the range of $50M$100M

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