Insights

Strategic Industry Position URUS Group operates at the forefront of agricultural genetics and reproductive services, providing advanced solutions to dairy and beef cattle producers globally. This positions the company as a key partner for businesses seeking innovative genetic products and technology-driven herd management tools.

Investment in Technology With a robust tech stack including Salesforce, Microsoft SQL Server, and data analytics tools, URUS demonstrates a strong commitment to leveraging technological advancements. This creates opportunities to offer complementary digital solutions, data integration services, and platform enhancements to enhance their system capabilities.

Recent Collaborations The partnership with Genetics Australia indicates URUS's focus on expanding its genetic and reproductive offerings through strategic alliances. This presents a chance to provide collaborative solutions, genetic testing services, or specialized equipment supporting joint innovation projects.

Market Expansion Potential Operating with a revenue range of $50 million to $100 million and a sizable workforce, URUS is well-positioned for growth in the sustainable agriculture sector. Sales opportunities exist in scalable genetic technology, herd management software, and sustainability-focused consulting services tailored for the evolving dairy and beef industry.

Focus on Long-term Success URUS emphasizes sustained investment in research and product development aimed at increasing herd productivity and sustainability. This opens doors for offering R&D collaborations, advanced genetic data analysis tools, and innovative biotech products to strengthen their market offerings.

URUS Group Tech Stack

URUS Group uses 8 technology products and services including Pendo, Salesforce, Microsoft SQL Server Integration Services, and more. Explore URUS Group's tech stack below.

  • Pendo
    Analytics
  • Salesforce
    Customer Relationship Management
  • Microsoft SQL Server Integration Services
    Data Integration
  • Font Awesome
    Font Scripts
  • Office 365
    Office Suites
  • C#
    Programming Languages
  • Visual Studio Team Services
    Source Code Management
  • Google Tag Manager
    Tag Management

URUS Group's Email Address Formats

URUS Group uses at least 1 format(s):
URUS Group Email FormatsExamplePercentage
First.Last@urus.orgJohn.Doe@urus.org
48%
First.Middle@urus.orgJohn.Michael@urus.org
2%
First.Last@urus.orgJohn.Doe@urus.org
48%
First.Middle@urus.orgJohn.Michael@urus.org
2%

Frequently Asked Questions

Where is URUS Group's headquarters located?

Minus sign iconPlus sign icon
URUS Group's main headquarters is located at 2323 Crossroads Drive 5th Floor Madison, Wisconsin 53718 United States. The company has employees across 6 continents, including North AmericaSouth AmericaEurope.

What is URUS Group's phone number?

Minus sign iconPlus sign icon
You can contact URUS Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is URUS Group's official website and social media links?

Minus sign iconPlus sign icon
URUS Group's official website is urus.org and has social profiles on LinkedIn.

What is URUS Group's NAICS code?

Minus sign iconPlus sign icon
URUS Group's NAICS code is 111 - Crop Production.

How many employees does URUS Group have currently?

Minus sign iconPlus sign icon
As of February 2026, URUS Group has approximately 278 employees across 6 continents, including North AmericaSouth AmericaEurope. Key team members include Chief Executive Officer: P. H.Ceo Peak: B. W.Chief Product And Innovation Officer: T. V.. Explore URUS Group's employee directory with LeadIQ.

What industry does URUS Group belong to?

Minus sign iconPlus sign icon
URUS Group operates in the Farming industry.

What technology does URUS Group use?

Minus sign iconPlus sign icon
URUS Group's tech stack includes PendoSalesforceMicrosoft SQL Server Integration ServicesFont AwesomeOffice 365C#Visual Studio Team ServicesGoogle Tag Manager.

What is URUS Group's email format?

Minus sign iconPlus sign icon
URUS Group's email format typically follows the pattern of First.Last@urus.org. Find more URUS Group email formats with LeadIQ.

When was URUS Group founded?

Minus sign iconPlus sign icon
URUS Group was founded in 2018.

URUS Group

FarmingWisconsin, United States201-500 Employees

URUS was established to meet the needs of dairy and beef cattle producers around the globe today and far into the future.

As a holding company with cooperative and private ownership, URUS connects well-established agricultural organizations – Alta Genetics, GENEX, Genetics Australia, Jetstream Genetics, PEAK, SCCL, Trans Ova Genetics, and VAS. Each of these organizations has its own unique identity, products, and services.

These companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive service to maximize conceptions, dairy management information to take producers to the frontline of smart dairy farming, and an array of products and services to help the cow achieve her genetic potential. Put simply, these companies focus on the cow and her caretaker.

Yet, URUS is more than the sum of its parts. The URUS framework facilitates synergies between its companies – connections that drive new developments. The size and scale of URUS also contribute to significant investment in research and technology. URUS will build the tools, products, and genetics that cow caretakers need for tomorrow's sustainable, productive, and profitable herds.

Count on URUS – and its companies – to be in it for the long term. Count on URUS to invest in the products and services that will enhance producers’ abilities to be successful in effectively and efficiently feeding the world.

Section iconCompany Overview

Headquarters
2323 Crossroads Drive 5th Floor Madison, Wisconsin 53718 United States
Phone number
Website
urus.org
NAICS Code
111 - Crop Production
Founded
2018
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    URUS Group's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    URUS Group's revenue is estimated to be in the range of $50M$100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.