Established footprint North Carolina’s oldest and largest fitness dealer and service provider with a multi-location “Spoke and Hub” network presents a large, loyal customer base and recurring service opportunities for equipment maintenance, installation, and upgrades.

Service first value A customer-for-life philosophy emphasizes long-term relationships and high retention, creating ongoing cross-sell and upsell opportunities for service contracts, parts, and preventive maintenance across existing clubs and locations.

Tech-enabled operations Current tech stack including WooCommerce, Shopify, MySQL, and Cloudflare suggests opportunities to optimize e-commerce parts, accessories, and service scheduling, as well as data-driven upsell based on maintenance history.

Moderate scale growth Revenue range of 10–25 million with 11–50 employees indicates a growth-ready mid-market profile ideal for scalable solutions such as fleet management, service automation, and mid-tier hardware financing or rental programs.

Strategic partnerships Past collaboration with ClubConnect for staff education signals openness to vendor-led education, training, and loyalty programs, enabling partnerships around staff training, certifications, and equipment lifecycle optimization.