Enterprise Ready Target mid-market to enterprise employers and brokers who need scalable legal protection benefits for both W-2 and 1099 workers, leveraging U.S. Legal Services’ national attorney network and integration-friendly enrollment options.

New Product Rollout Capitalize on recent launches College Defender and Legalia AI to upsell employers and plan participants seeking specialized student protection and AI-assisted legal assistance wired to state laws and policy.

Strategic Partnerships Leverage existing prestige as an ATA Corporate Partner and Featured Product Provider to co-market with trucking associations, insurers, and brokers, expanding channel partnerships and reward-based selling opportunities.

Technology Enablement Position as a tech-enabled benefit with seamless enrollment (including Wallit integration), approvals, and modern digital engagement throughHubSpot analytics, AWS hosting, and AI-driven tools to reduce friction and increase adoption.

Scalable Growth With revenue in the hundreds of millions and a broad target base of families, employers, and individuals, propose bundled offerings, sub-brand protections, and employer-sponsored pilots to accelerate penetration in the benefits market.