Expanding Property Portfolio Vacation Village Resorts manages a diverse portfolio of over 30 resort and affiliate properties across prime locations in the United States, offering ample opportunities to upsell complementary services, premium memberships, or exclusive packages to existing owners.
Strong Industry Position As one of the largest employee-owned vacation ownership companies with over 400,000 families in its owner base, Vacation Village Resorts presents a substantial customer loyalty potential for targeted marketing and cross-promotional campaigns.
Technology Adoption Utilizing a broad tech stack including AWS, Google Analytics, and video platforms suggests openness to digital engagement strategies, enabling personalized marketing, customer journey optimization, and innovative sales approaches.
Strategic Partnerships Recent collaborations like the Keelergardens partnership demonstrate opportunities for co-branded offerings, bundled packages, or joint marketing initiatives that can broaden reach and enhance service offerings to attract new customers.
Financial Capacity With annual revenues estimated between 250 to 500 million dollars and a sizable active owner database, there is potential for scalable offerings, such as premium upgrades, membership renewals, or new product lines tailored to the company’s affluent customer base.