Microsoft 365 Backup Opportunity to upsell or cross-sell comprehensive Microsoft 365 backup and recovery services following the launch of their program designed to backup Microsoft 365 for SMBs, indicating a current customer need for data protection and business continuity.

Tech Modernization As a long-standing IT services and consulting provider with a broad tech stack, there is potential to offer modernization assessments, cloud migrations, and security hardening to optimize existing environments and address any gaps revealed by their Technology Strength Assessment approach.

Midmarket Expansion Revenue range and regional footprint suggest a midmarket focus with opportunities to expand managed services, security operations, and compliance offerings tailored to healthcare, government, manufacturing, and real estate sectors in Indiana and the Midwest.

Security & Compliance Current stack includes security tools (Sophos) and diverse environments; sales can target enhanced endpoint security, threat detection, data backup continuity, and regulatory compliance services for regulated industries.

Strategic Partnerships Past participation in events and sponsorships plus a long history signal openness to channel partnerships, managed services extensions, and co-marketing with vendors to scale service delivery for SMBs.