Legacy credibility As the oldest law firm in Utah with a long-standing record of excellence, Van Cott can leverage its heritage to position premium legal services to established businesses and nonprofits seeking trusted, stable counsel for complex matters.

Mid-market focus With 11-50 employees and a revenue range of 1M–10M, the firm serves small to mid-sized entities and individuals, suggesting opportunities to cross-sell scalable litigation and business law solutions to growing local companies and start-ups in need of cost-effective guidance.

Litigation and business strengths The dual structure of litigation and business practice groups indicates potential to provide integrated services for clients facing regulatory, contract, employment, or dispute-resolution needs, enabling bundled engagements and retainer-based arrangements.

Utah market advantage Being Utah’s oldest firm with deep regional leadership presents a competitive edge in attracting clients pursuing local expertise, referrals from existing networks, and collaborative opportunities with larger national firms for complex matters.

Growth opportunities The modest revenue footprint combined with a broad client base (businesses, nonprofits, individuals) signals room for expansion through targeted marketing to growing companies, introduction of scalable pricing models, and strategic partnerships with complementary service providers.