Integrated Production Model Van Rooi’s unique fully integrated process from farm to table offers opportunities to collaborate on supply chain efficiency solutions, quality assurance, and traceability systems for clients seeking transparency and streamlined operations.

Sustainability Focus The company’s emphasis on biologisch vlees, Milieukeur, and Beter Leven labels indicates a strong commitment to sustainable practices and organic products, presenting opportunities to develop eco-friendly packaging, organic sourcing, and sustainability consulting services.

Market Expansion With international locations and a modern, scalable production setup, Van Rooi is positioned for growth in markets demanding high-quality, locally-sourced meat products, offering prospects for export partnerships and premium product development.

Technology and Efficiency The investment in a state-of-the-art, all-in-one production facility suggests openness to innovative technologies—such as automation, IoT, or quality analytics—to enhance operational efficiency and product quality, creating avenues for technology suppliers.

Customer-Centric Approach Van Rooi's focus on customer-oriented production and flexibility provides opportunities to offer customized product solutions, co-development of new product lines, or supply chain services tailored to retailers and foodservice clients seeking reliability and variety.