Unique Design Niche Van Teal Hospitality specializes in creating artistic and colorful lighting fixtures, offering a distinctive product range that appeals to clients seeking bespoke and visually striking lighting solutions, presenting opportunities to target high-end residential, hospitality, and commercial sectors.

Long-Standing Expertise With over 40 years of experience and a third-generation family business, Van Teal has built a reputation for innovation and quality in decorative lighting, enabling sales teams to position the company as a trusted provider for custom lighting projects.

Market Positioning Compared to larger competitors with broader product lines and higher revenues, Van Teal can leverage its artisanal craftsmanship and personalized service to attract clients valuing exclusivity and artistic design.

Digital Presence & Tech Utilizing modern web technologies like Google Cloud and interactive design tools, Van Teal can enhance its online engagement and showcase its artistic portfolio to attract design professionals and upscale clients more effectively.

Upsell Opportunities The company's focus on innovative shade treatments and functional art in lighting opens avenues to cross-sell specialized products or collaborate on custom interior design projects, increasing engagement with luxury interior designers and architects.