Expanding Product Range Van Walraven continuously extends its product portfolio in building services engineering and plumbing, presenting opportunities to cross-sell new or complementary products to existing customers.

Customer-Centric Approach The company's focus on providing technical advice and tailored solutions indicates potential for upselling value-added services and personalized product packages to meet diverse client needs.

Digital Engagement Utilizing tools like Power BI and Klaviyo suggests a strong emphasis on data-driven marketing and personalized communication, providing avenues to target prospects more effectively and enhance customer retention.

Regional Presence With eight locations in the Netherlands and a significant workforce, there are opportunities to leverage their local presence for targeted regional sales campaigns and strategic partnerships.

Growth Potential Operating within the mid-market revenue range and competing with larger players like Rexel and Technische Unie, Van Walraven can focus on niche segments or specialized product offerings to differentiate and expand market share.