Regional dealership footprint Target expansion and upsell opportunities across their two operating regions in Wisconsin (Chilton and Appleton) by offering fleet maintenance packages, service loyalty programs, and cross-sell of OEM parts and accessories through the Collision Center and service bays.

Diverse brand mix Leverage exposure to multiple brands (Chevrolet, Buick, Chrysler, Dodge, Jeep, Ram) to cross-sell certified pre-owned vehicles and brand-specific service plans, as well as aftermarket parts, to both new car buyers and existing customers.

Service and collision growth Capitalize on the Collision Center and servicing ecosystem to upsell preventive maintenance plans, warranty extensions, and bundled repair packages to reduce downtime for customers and drive repeat service revenue.

Tech and digital engagement Utilize their tech stack and online presence to run targeted digital campaigns (retargeting, inventory alerts, service reminders) aimed at local buyers and current owners, increasing showroom visits and service bookings.

Mid-market opportunities Position VHB as a regional mid-market automotive group with growth potential similar to peers, pursuing partnerships for fleet accounts, local business collaborations, and scalable service contracts to extend revenue per customer.