Power Quality Demand Customer should be targeted for power quality site surveys, grounding studies, and lightning protection to minimize equipment damage and improve reliability in commercial and industrial facilities.

Utility Penalty Mitigation Position offerings around eliminating electric power utility imposed power factor penalties, especially for plants with low power factor or aging infrastructure.

Remote Monitoring Upsell Leverage power systems monitoring, analysis and reporting capabilities to upsell ongoing service contracts, data-driven maintenance, and optimized energy usage.

Engineering & Contractors Target consulting engineers, electrical distributors, contractors, and end-user plant engineers who influence purchasing decisions for power quality solutions.

SMB to Mid-market Focus With a lean team, pursue mid-sized facilities and distributed operations that require specialist CPMR services without large incumbent competitors; emphasize scalable, engineer-backed support.