Insights

Growing Product Range Vari NZ started with sit-stand desks and has expanded into a broader portfolio of office furniture and workspace solutions, presenting opportunities to upsell or cross-sell to existing clients seeking to enhance their workspace.

Global Customer Base With a loyal worldwide fanbase and a focus on quality, simplicity, and superior service, there is potential to develop international sales channels and target markets that prioritize active workspace products.

Technology Leverage Utilizing a modern tech stack including Salesforce and e-commerce platforms indicates readiness for digital engagement; sales efforts can benefit from tailored online campaigns and CRM-driven outreach.

Market Positioning As an innovator that set industry standards with its sit-stand solutions, Vari NZ has a unique selling proposition, which can be emphasized to differentiate from competitors in the active workspace and ergonomic furniture markets.

Growth Potential Though currently small with revenue under 1 million dollars, the company exhibits growth potential through its expanding product line and strong brand recognition, making it a promising target for strategic partnerships or investment.

Vari NZ Tech Stack

Vari NZ uses 8 technology products and services including Convert, Google Hosted Libraries, Akamai, and more. Explore Vari NZ's tech stack below.

  • Convert
    A/B Testing
  • Google Hosted Libraries
    Content Delivery Network
  • Akamai
    Content Delivery Network
  • Salesforce
    Customer Relationship Management
  • Salesforce Commerce Cloud
    E-commerce
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • Affirm
    Payment Processing

Media & News

Vari NZ's Email Address Formats

Vari NZ uses at least 2 format(s):
Vari NZ Email FormatsExamplePercentage
First.Last@vari.comJohn.Doe@vari.com
88%
Last@vari.comDoe@vari.com
10%
First.Middle@vari.comJohn.Michael@vari.com
2%

Frequently Asked Questions

Where is Vari NZ's headquarters located?

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Vari NZ's main headquarters is located at 34 Gravatt Road Unit 6 Tauranga, Bay of Plenty New Zealand. The company has employees across 2 continents, including OceaniaNorth America.

What is Vari NZ's official website and social media links?

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Vari NZ's official website is vari.co.nz and has social profiles on LinkedIn.

What is Vari NZ's NAICS code?

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Vari NZ's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Vari NZ have currently?

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As of April 2026, Vari NZ has approximately 2 employees across 2 continents, including OceaniaNorth America. Key team members include Vice President Of Inventory Planning And Management: C. C.Vice President Of Online Retail: M. S.Executive Assistant To The Chief Executive Officer: P. K.. Explore Vari NZ's employee directory with LeadIQ.

What industry does Vari NZ belong to?

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Vari NZ operates in the Wellness and Fitness Services industry.

What technology does Vari NZ use?

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Vari NZ's tech stack includes ConvertGoogle Hosted LibrariesAkamaiSalesforceSalesforce Commerce CloudGoogle Fonts APIjQueryAffirm.

What is Vari NZ's email format?

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Vari NZ's email format typically follows the pattern of First.Last@vari.com. Find more Vari NZ email formats with LeadIQ.

When was Vari NZ founded?

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Vari NZ was founded in 2014.

Vari NZ

Wellness and Fitness ServicesBay of Plenty, New Zealand2-10 Employees

VARIDESK is Now Vari®
We started with desks, but now we’re so much more. We offer a growing line of office furniture and solutions that help you create a workspace that's happier, healthier, and more productive. We are Vari®, and we create workspaces that elevate people.

Elevating People Since Day One
From our first standing desk solution to our latest innovations, elevating people is what motivates us.

Where We Started
We created our first product for a colleague who needed a simple way to stand up at work to relieve his back pain. The original VariDesk® sit-stand desk converter was so successful it set the standard for the industry and inspired a whole new category of active workspace products. We soon discovered that our streamlined, direct-to-consumer business model was just as popular as the VariDesk itself. Customers started asking us for office furniture that offered the same simplicity, quality, and affordability, so we listened and began expanding our mission beyond the desk.

Where We're Going
We still proudly sell our award-winning sit-stand converters and everything you need to create an active, productive workspace. By building lasting relationships with our customers, we’ve created a worldwide fanbase that appreciates our commitment to quality, simplicity, and superior service. Our journey may have started with a desk, but now we’re so much more — and we’re just getting started.

Section iconCompany Overview

Headquarters
34 Gravatt Road Unit 6 Tauranga, Bay of Plenty New Zealand
Website
vari.co.nz
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Vari NZ's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Vari NZ's revenue is estimated to be in the range of $1M

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