Insights

Growing Market Focus Vari NZ has expanded from simple sit-stand desks to a broader portfolio of office furniture and solutions aimed at creating healthier, more productive workspaces, presenting opportunities for cross-selling complementary ergonomic products.

Emphasis on Health Founded on addressing back pain with sit-stand desks, the company’s focus on health and wellness positions it well to target organizations prioritizing employee wellness programs and ergonomic workplace setups.

Digital Engagement With a robust online presence and a direct-to-consumer sales model, Vari NZ can leverage digital channels to reach remote and hybrid teams, expanding its customer base in the evolving flexible workspace market.

Market Opportunity Operating in a competitive industry with peers like iMovR and Fully, Vari NZ can capitalize on the increasing demand for active work environments as more companies adopt health-conscious and productivity-enhancing office furniture.

Potential Customer Segments Targeting small and medium enterprises that are adopting flexible work practices presents a significant opportunity, especially as these organizations look for affordable, quality solutions to improve employee engagement and well-being.

Vari NZ Tech Stack

Vari NZ uses 8 technology products and services including Convert, Google Hosted Libraries, Akamai, and more. Explore Vari NZ's tech stack below.

  • Convert
    A/B Testing
  • Google Hosted Libraries
    Content Delivery Network
  • Akamai
    Content Delivery Network
  • Salesforce
    Customer Relationship Management
  • Salesforce Commerce Cloud
    E-commerce
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • Affirm
    Payment Processing

Media & News

Vari NZ's Email Address Formats

Vari NZ uses at least 2 format(s):
Vari NZ Email FormatsExamplePercentage
First.Last@vari.comJohn.Doe@vari.com
88%
Last@vari.comDoe@vari.com
10%
First.Middle@vari.comJohn.Michael@vari.com
2%

Frequently Asked Questions

Where is Vari NZ's headquarters located?

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Vari NZ's main headquarters is located at 34 Gravatt Rd, Unit 6 Tauranga, Bay of Plenty 3118, NZ. The company has employees across 2 continents, including OceaniaNorth America.

What is Vari NZ's official website and social media links?

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Vari NZ's official website is vari.co.nz and has social profiles on LinkedIn.

What is Vari NZ's NAICS code?

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Vari NZ's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Vari NZ have currently?

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As of October 2025, Vari NZ has approximately 2 employees across 2 continents, including OceaniaNorth America. Key team members include Vice President Of Inventory Planning And Management: C. C.Vice President Of Online Retail: M. S.Executive Assistant To The Chief Executive Officer: P. K.. Explore Vari NZ's employee directory with LeadIQ.

What industry does Vari NZ belong to?

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Vari NZ operates in the Wellness and Fitness Services industry.

What technology does Vari NZ use?

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Vari NZ's tech stack includes ConvertGoogle Hosted LibrariesAkamaiSalesforceSalesforce Commerce CloudGoogle Fonts APIjQueryAffirm.

What is Vari NZ's email format?

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Vari NZ's email format typically follows the pattern of First.Last@vari.com. Find more Vari NZ email formats with LeadIQ.

When was Vari NZ founded?

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Vari NZ was founded in 2014.

Vari NZ

Wellness and Fitness ServicesNew Zealand2-10 Employees

VARIDESK is Now Vari®
We started with desks, but now we’re so much more. We offer a growing line of office furniture and solutions that help you create a workspace that's happier, healthier, and more productive. We are Vari®, and we create workspaces that elevate people.

Elevating People Since Day One
From our first standing desk solution to our latest innovations, elevating people is what motivates us.

Where We Started
We created our first product for a colleague who needed a simple way to stand up at work to relieve his back pain. The original VariDesk® sit-stand desk converter was so successful it set the standard for the industry and inspired a whole new category of active workspace products. We soon discovered that our streamlined, direct-to-consumer business model was just as popular as the VariDesk itself. Customers started asking us for office furniture that offered the same simplicity, quality, and affordability, so we listened and began expanding our mission beyond the desk.

Where We're Going
We still proudly sell our award-winning sit-stand converters and everything you need to create an active, productive workspace. By building lasting relationships with our customers, we’ve created a worldwide fanbase that appreciates our commitment to quality, simplicity, and superior service. Our journey may have started with a desk, but now we’re so much more — and we’re just getting started.

Section iconCompany Overview

Headquarters
34 Gravatt Rd, Unit 6 Tauranga, Bay of Plenty 3118, NZ
Website
vari.co.nz
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Vari NZ's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Vari NZ's revenue is estimated to be in the range of $1M

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