Insights

Strong Industry Presence With nearly 70 years of service and a nationwide customer base of over 1,000 independent retailers, Variety Distributors Inc. presents a stable and expansive market opportunity for suppliers seeking to penetrate the wholesale distribution channel.

Diverse Product Range Offering over 25,000 stock items, seasonal catalogs with 14,000+ products, and frequent new seasonal and dollar items, VDI can be a valuable partner for suppliers looking to increase product exposure and sales across multiple categories.

Efficient Distribution With a 48-hour shipping turnaround and high fill rate of 93-95 percent, VDI ensures quick delivery and reliable service, enhancing the sales potential for vendors aiming for timely product placement and customer satisfaction.

Technological Engagement Utilizing electronic ordering, broadcast fax programs, and planogram services, VDI emphasizes modern sales channels and marketing tools that can be leveraged by suppliers to streamline order processes and promotional efforts.

Growth & Expansion The company's recent emphasis on promotional sales, show specials, and import programs offers opportunities for sales development representatives to introduce new products, promotional campaigns, and partnership initiatives that can drive revenue growth.

Variety Distributors Inc. Tech Stack

Variety Distributors Inc. uses 8 technology products and services including Cart Functionality, Font Awesome, OWL Carousel, and more. Explore Variety Distributors Inc.'s tech stack below.

  • Cart Functionality
    E-commerce
  • Font Awesome
    Font Scripts
  • OWL Carousel
    Javascript Libraries
  • Video.js
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Windows Server
    Operating Systems
  • X-Content-Type-Options
    Web & Portal Technology
  • Apache HTTP Server
    Web Servers

Media & News

Variety Distributors Inc.'s Email Address Formats

Variety Distributors Inc. uses at least 1 format(s):
Variety Distributors Inc. Email FormatsExamplePercentage
FLast@varietydistributors.comJDoe@varietydistributors.com
100%

Frequently Asked Questions

Where is Variety Distributors Inc.'s headquarters located?

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Variety Distributors Inc.'s main headquarters is located at Harlan, Iowa 51537 United States. The company has employees across 1 continents, including North America.

What is Variety Distributors Inc.'s phone number?

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You can contact Variety Distributors Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Variety Distributors Inc.'s official website and social media links?

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Variety Distributors Inc.'s official website is varietydistributors.com and has social profiles on LinkedIn.

What is Variety Distributors Inc.'s NAICS code?

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Variety Distributors Inc.'s NAICS code is 42 - Wholesale Trade.

How many employees does Variety Distributors Inc. have currently?

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As of April 2026, Variety Distributors Inc. has approximately 34 employees across 1 continents, including North America. Key team members include President: J. S.Owner, Mental Health Counselor: H. C.Owner: H. B.. Explore Variety Distributors Inc.'s employee directory with LeadIQ.

What industry does Variety Distributors Inc. belong to?

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Variety Distributors Inc. operates in the Wholesale industry.

What technology does Variety Distributors Inc. use?

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Variety Distributors Inc.'s tech stack includes Cart FunctionalityFont AwesomeOWL CarouselVideo.jsModernizrWindows ServerX-Content-Type-OptionsApache HTTP Server.

What is Variety Distributors Inc.'s email format?

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Variety Distributors Inc.'s email format typically follows the pattern of FLast@varietydistributors.com. Find more Variety Distributors Inc. email formats with LeadIQ.

When was Variety Distributors Inc. founded?

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Variety Distributors Inc. was founded in 1946.

Variety Distributors Inc.

WholesaleIowa, United States11-50 Employees

Variety Distributors Inc. is a member-owned cooperative distributor, serving customers nationwide for nearly 70 years. VDI was founded in 1946 in St. Louis, Missouri, by a group of store owners looking for an easier way to receive their merchandise. Variety Distributors Inc. moved to its present location in Harlan, Iowa, 60 miles east of Omaha, Nebraska in 1956.

VDI serves the marketing and wholesale needs of over 1,000 independent retailers throughout the United States. A complete general merchandise supplier, Variety Distributors Inc. is a co-op that works for you, offering:

•	200,000+ sq ft warehouse holding over 25,000 Basic Stock items
•	Shipment to stores within 48 hours with a 93-95% overall fill rate 
•	Extensive Factory Drop Ship Program
•	Case Pack Discounts
•	Over 14,000 items in our Seasonal catalogs 
•	Professional Buying/Sales  Staff
•	Value Grocery Program
•	Electronic Ordering
•	Broadcast Fax Program
•	Special Promotional Sales
•	13 Full Color Sale Plans (Coupon Books/Flyers)
•	Planograms Available
•	Customer Service Department 
•	Extensive Early Buy Import Programs
•	Over 10,000 New, Seasonal, and Dollar Items offered on monthly Return Sheets
•	Two National Merchandise Shows per year with Show Specials, Cash Spiffs, Incentives 

Membership Options:

Equity Member- own stock in the company and participate in the annual rebate program
Non-Equity Member- get access to the VDI program without owning stock in the company
Online Customer-order from over 25,000 basic items stocked every day in the warehouse

Section iconCompany Overview

Headquarters
Harlan, Iowa 51537 United States
Phone number
NAICS Code
42 - Wholesale Trade
Founded
1946
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Variety Distributors Inc.'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Variety Distributors Inc.'s revenue is estimated to be in the range of $25M$50M

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