Insights

Diverse Product Portfolio Varma manages a broad portfolio of internationally recognized spirits, wines, and food brands, including premium labels such as Ron Barceló, Glenfiddich, and Beluga. This diversity provides multiple avenues for cross-selling and expanding product offerings to existing clients in hospitality, retail, and corporate channels.

International Brand Presence With a strong portfolio of premium international brands and partnerships with global companies like SSGA, Varma has a competitive edge in sourcing high-quality products. Sales strategies can leverage this international brand reputation to attract premium customers and upscale retail outlets.

Growth Focus The appointment of a new CIO and the launch of sustainable investment funds indicate a focus on strategic growth and sustainability. This presents opportunities to align sales efforts with emerging trends in responsible investing and eco-friendly product lines.

Sustainability Initiatives Varma's development of softer Icelandic wool and sustainable financial products underscore a commitment to sustainability. This focus can unlock sales opportunities with eco-conscious brands and retailers seeking sustainable sourcing and products.

Market Expansion Potential Operating across multiple divisions including spirits, wines, and food, and possessing a flexible tech infrastructure, positions Varma to expand into new markets and categories. Targeted sales pitches can explore partnership opportunities in emerging markets and niche segments aligned with consumer trends.

Varma Tech Stack

Varma uses 8 technology products and services including Salesforce, Amazon, Outlook Web App, and more. Explore Varma's tech stack below.

  • Salesforce
    Customer Relationship Management
  • Amazon
    E-commerce
  • Outlook Web App
    Email
  • Apple iCloud Mail
    Email
  • Office 365
    Office Suites
  • Adobe Creative Suite
    Visualisation Software
  • Google Analytics
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks

Varma's Email Address Formats

Varma uses at least 1 format(s):
Varma Email FormatsExamplePercentage
FLast@varma.comJDoe@varma.com
91%
First.Last@varma.comJohn.Doe@varma.com
5%
First@varma.comJohn@varma.com
3%
FMiddleLast@varma.comJMichaelDoe@varma.com
1%

Frequently Asked Questions

Where is Varma's headquarters located?

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Varma's main headquarters is located at 15 Calle la Granja Poligono Industrial de Pinto, Community of Madrid 28108 Spain. The company has employees across 4 continents, including EuropeSouth AmericaNorth America.

What is Varma's official website and social media links?

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Varma's official website is varma.com and has social profiles on LinkedIn.

What is Varma's SIC code NAICS code?

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Varma's SIC code is 5182 - Wine and Distilled Alcoholic Beverages NAICS code is 722 - Food Services and Drinking Places.

How many employees does Varma have currently?

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As of April 2026, Varma has approximately 384 employees across 4 continents, including EuropeSouth AmericaNorth America. Key team members include Head Of Marketing & Marca Propia En Varma Food&care: A. S. M.Head Of Management Control: E. X.Head Of Sales (perfumery & Drugstore And Pharmacy Channels) At Varma Food And Personal Care: I. P. M.. Explore Varma's employee directory with LeadIQ.

What industry does Varma belong to?

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Varma operates in the Food and Beverage Services industry.

What technology does Varma use?

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Varma's tech stack includes SalesforceAmazonOutlook Web AppApple iCloud MailOffice 365Adobe Creative SuiteGoogle AnalyticsMicrosoft ASP.NET.

What is Varma's email format?

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Varma's email format typically follows the pattern of FLast@varma.com. Find more Varma email formats with LeadIQ.

When was Varma founded?

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Varma was founded in 1942.

Varma

Food and Beverage ServicesCommunity of Madrid, Spain201-500 Employees

VARMA is a holding company integrated by Varma Spirits & Wines, Varma Food & Care, Bodegas y Viñedos del Marqués de Vargas as controlled companies; and Pazo de Valdomiño, Vermouth Yzaguirre, Dominican Ron Barceló, as investees.

Varma Spirits & Wines, the spirits and wines distribution company of the group, has a wide portfolio of internationally represented brands and owned such as Ron Barceló, Glenfiddich, Hendrick's, Fireball, Macaronesian Gin, Moskovskaya, Malavita, Beluga, Bollinger, Ayala, The Balvenie or Kick The Rules, among others.

In addition, Bodegas y Viñedos del Marqués de Vargas provides to Varma an exquisite selection of wines, from the main wine regions of Spain, with Marqués de Vargas from La Rioja, Pazo de San Mauro from Rias Baixas or Conde de San Cristobal from Ribera del Duero. 

On the other hand, Varma Food & Care operates the import and distribution of prestigious international brands such as Lavazza, Capitán Maní, St.Dalfour Campbell Shortbread, PRIME, Mulino Bianco or Extra Virgin Olive Oil Marqués de Vargas, among others. This division also includes personal care products, with representative brands such as Wilkinson,  Scholl, Timotei, Moussel, Just For Men, i-white, Kandoo, Licor del Polo, Denivit, Vademecum or Vagisil.

Section iconCompany Overview

Headquarters
15 Calle la Granja Poligono Industrial de Pinto, Community of Madrid 28108 Spain
Website
varma.com
SIC Code
5182 - Wine and Distilled Alcoholic Beverages
NAICS Code
722 - Food Services and Drinking Places
Founded
1942
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Varma's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Varma's revenue is estimated to be in the range of $25M$50M

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