Partnership Expansion Velocity is expanding partnerships across cinema networks (Event Cinemas and Village Cinemas), travel packages (Inspiring Vacations), a digital mortgage provider (Unloan), and food delivery (DoorDash). This opens sales opportunities to bring in additional retailers, entertainment brands, fintechs and hospitality partners to broaden the points earn and redeem catalog and run joint marketing campaigns that demonstrate clear partner ROI.

Data Driven Personalization With a tech stack featuring Adobe Audience Manager, OneTrust, SQL, and Adobe Commerce, Velocity has a data-first framework for audience segmentation and privacy-compliant marketing. There is a compelling opportunity to offer data-sharing, targeted loyalty activations, and analytics services to partner brands to optimize campaigns and measure incremental value from Velocity members.

Cross-Sell Momentum The program already spans cinema, holidays, mortgages and on-demand delivery, creating a natural cross-sell engine for new verticals. Sales opportunities exist to partner with additional sectors such as hospitality, retail, financial services and travel experiences to deepen member engagement and lift partner redemption rates.

Capacity Promotions Recent fleet expansion through ex-Rex Boeing 737 leases signals capacity growth and resilience. This can be paired with targeted promotions for peak travel periods, exclusive offers tied to capacity, and co-branded campaigns with airlines and tourism partners to drive bookings and loyalty adoption.

Brand Platform As a multi-award-winning loyalty program of Virgin Australia with a credible consumer brand, Velocity offers a compelling platform for co-branded loyalty solutions, white-label programs or expanded B2B partnerships with retailers, travel brands and fintechs seeking to leverage a proven loyalty ecosystem and data capabilities.