Growing membership Velocity Frequent Flyer shows strong member growth with more than 800,000 new members and a 9% increase in active membership, signaling a large and expanding audience base for targeted offers and partnerships.

Strategic partnerships Recent and upcoming collaborations with Event Cinemas, Village Cinemas, Inspiring Vacations, and Unloan indicate opportunities to broaden earning and redemption options across entertainment, travel, and financial services for cross-pollinated upsell programs.

Diversified earning channels Launch of an online store for redeeming Points with 300 brands and a reward seat finder on Virgin Australia’s site demonstrate a multi-channel approach to engagement that can be leveraged for bundled packages, co-branded promotions, and dynamic offers.

Financial health Reported earnings before interest and taxes of 143 million AUD with growth of 12.3% suggests solid profitability and potential budget for scalable B2B partnerships, loyalty program enhancements, and tech investments.

Technology enablement Adoption of a modern tech stack (Databricks, Tableau, Adobe Experience Manager, Redshift, Qualtrics, Wrike) supports data-driven targeting and CX improvements, enabling precise client segmentation, personalized campaigns, and measurable ROI for sales initiatives.