Growth through leadership Velocix recently appointed a new CEO, Patrick Ferguson, indicating a strategic leadership shift that could drive renewed sales focus and enterprise engagements. This presents an opening to approach senior decision-makers with updated roadmaps and value propositions aligned to the new leadership's priorities.

LATAM expansion The addition of Laura Portaluppi to support LATAM customers signals a targeted regional growth effort. Sales opportunities may be strongest with Latin American pay-TV operators and regional OTT players seeking cloud-native video delivery and monetisation capabilities.

Strategic partnerships Velocix has engaged in partnerships such as the Verimatrix collaboration to enhance security with tokenization and AI anomaly detection. This strength can be leveraged to cross-sell advanced security and anti-piracy features to service providers and operators concerned with content protection.

Wholesale CDN & P2P Recent launches include Wholesale CDN and Live Streaming P2P CDN, expanding capabilities for ISPs, MVPDs, and third-party video distributors. There are clear upsell opportunities to existing customers and new prospects around scalable distribution, cost efficiency, and partner ecosystems.

Carrier-grade monetisation Velocix positions itself as a vendor for recording, storing, streaming, and monetising video across cloud and on-premises networks. The emphasis on monetisation readiness presents a strong angle to pursue-tier operators and platform providers seeking end-to-end video infrastructure that supports advanced monetisation models.