Insights

Expanding Product Collaborations Vera Bradley's recent partnership with Bath & Body Works for a seasonal collection highlights an openness to collaborations which can be further leveraged to explore co-branded products with other lifestyle or beauty brands, creating cross-promotional sales opportunities.

Leadership Transitions With recent changes in executive leadership including the hiring of a new CEO and Chief Brand Officer, there may be increased strategic initiatives and innovation efforts that open opportunities to introduce new product lines or marketing campaigns aligned with their evolving brand vision.

Strategic Supply Chain Partnering The partnership with Li & Fung to develop updated soft home goods suggests a focus on expanding product categories; engaging with Vera Bradley on supply chain solutions or new product development could unlock additional sales avenues in home accessories and related lifestyle products.

Market Position & Revenue Vera Bradley operates within the mid-tier retail apparel and accessories segment with substantial revenue across a broad product range, indicating potential sales opportunities in expanding their offerings or new distribution channels to boost growth and market reach.

Brand & Social Impact The company's strong commitment to breast cancer research and community engagement presents a unique selling point that can be integrated into marketing initiatives, creating partnership opportunities with organizations aligned with their social mission to enhance brand loyalty and visibility.

Vera Bradley Tech Stack

Vera Bradley uses 8 technology products and services including Criteo, Microsoft SQL Server, oEmbed, and more. Explore Vera Bradley's tech stack below.

  • Criteo
    Advertising
  • Microsoft SQL Server
    Database
  • oEmbed
    Dev Tools
  • GRIN
    Marketing Automation
  • Venmo
    Payment Processing
  • AfterPay
    Payment Processing
  • Tealium
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Vera Bradley's Email Address Formats

Vera Bradley uses at least 1 format(s):
Vera Bradley Email FormatsExamplePercentage
FLast@verabradley.comJDoe@verabradley.com
92%
FirstLast@verabradley.comJohnDoe@verabradley.com
5%
First.Last@verabradley.comJohn.Doe@verabradley.com
2%
First_Last@verabradley.comJohn_Doe@verabradley.com
1%

Frequently Asked Questions

Where is Vera Bradley's headquarters located?

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Vera Bradley's main headquarters is located at 12420 Stonebridge Road Roanoke, Indiana 46783 United States. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is Vera Bradley's phone number?

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You can contact Vera Bradley's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Vera Bradley's stock symbol?

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Vera Bradley is a publicly traded company; the company's stock symbol is VRA.

What is Vera Bradley's official website and social media links?

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Vera Bradley's official website is verabradley.com and has social profiles on LinkedIn.

How much revenue does Vera Bradley generate?

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As of April 2026, Vera Bradley's annual revenue is estimated to be $540M.

What is Vera Bradley's NAICS code?

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Vera Bradley's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Vera Bradley have currently?

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As of April 2026, Vera Bradley has approximately 1.4K employees across 5 continents, including North AmericaAsiaEurope. Key team members include Chief Operating & Financial Officer: M. L.Chief Administrative & Legal Officer, And Company Secretary: M. D.Vp And Cio: M. V.. Explore Vera Bradley's employee directory with LeadIQ.

What industry does Vera Bradley belong to?

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Vera Bradley operates in the Retail Apparel and Fashion industry.

What technology does Vera Bradley use?

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Vera Bradley's tech stack includes CriteoMicrosoft SQL ServeroEmbedGRINVenmoAfterPayTealiumX-Content-Type-Options.

What is Vera Bradley's email format?

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Vera Bradley's email format typically follows the pattern of FLast@verabradley.com. Find more Vera Bradley email formats with LeadIQ.

When was Vera Bradley founded?

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Vera Bradley was founded in 1982.

Vera Bradley

Retail Apparel and FashionIndiana, United States1001-5000 Employees

Vera Bradley began as an instinct.

An instinct fueled by the optimism, passion, and bold self-expression of our founders, who imagined a more colorful, beautiful world โ€” specifically a more beautiful world of bags and travel accessories.

They listened to themselves and invited generations of women to listen to be their own muses. That, together with a passion for design, artistry, and craft, has inspired independent women everywhere to embrace their very personal and unique individual styles.

We exist to champion all the ways women move today, enriching everyday moments and playing a supporting role in their adventures. We do that by listening to our own muse, and to yours. In a very real sense, Vera Bradley belongs to every woman who rejects the notion of sameness and the suggestion of conformity and chooses to be bold and expressive in all the ways that matter to them.

Vera Bradley designs for you because Vera Bradley is you. And you are your own muse.

Our vision of hope ... Vera Bradley Co-founders Barbara Bradley Baekgaard and Patricia R. Miller began raising funds for breast cancer research in 1993 after the loss of their dear friend, Mary Sloan. Since then, their genuine commitment to this cause has evolved into the Vera Bradley Foundation for Breast Cancer. Together with our donors, event participants and volunteers, we hope for a future free from breast cancer. $25.7 million in contributions have been raised so far to support critical advancements in breast cancer research. Learn more @ www.verabradley.org.

Section iconCompany Overview

Headquarters
12420 Stonebridge Road Roanoke, Indiana 46783 United States
Phone number
Stock Symbol
VRA
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1982
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    Vera Bradley's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Vera Bradley's revenue is estimated to be in the range of $250M$500M

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