Single-Use Growth Verathon is expanding its single-use device portfolio across airway management and urology, including CFlex, BFlex, and Spectrum QC eco. This creates sales opportunities with hospitals and ambulatory centers prioritizing infection control, rapid turnover, and sustainability, with potential for cross-selling across GlideScope, BladderScan, and related solutions.

Workflow Optimization Position Verathon as a provider of integrated airway, bronchoscopy, and urology solutions that streamline clinical workflows. Offer bundles that include devices, training, and service to reduce procedure times and asset-management complexity in diverse care settings.

Global Expansion Leverage Verathon’s international footprint to pursue multi-region contracts with health systems in Canada, Europe, and Asia, coordinating with local distributors and regulatory teams to accelerate procurement and deployment.

Sustainability Edge Emphasize eco-friendly products like Spectrum QC eco and bio-based plastics to meet hospital sustainability goals, while highlighting lifecycle cost benefits and waste-reduction options to buyers.

Product Pipeline Capitalize on ongoing product launches and upgrades, such as new single-use cystoscopes and bronchoscopy solutions, to upsell replacements, upgrades, and service contracts, including pilots with existing GlideScope and BFlex customers.