Strategic Partnership Opportunities Veritas Communications’ recent collaboration with Canadian Tire to support the #WeAllPlayForCanada platform indicates a strong interest in partnership-driven campaigns, especially those aligned with social causes and community engagement. Sales teams can explore similar brand alliances in sports, community initiatives, or social responsibility segments to expand influence within these sectors.

Growth through Leadership The appointment of Caroline Dubé as Senior Vice President and Head of LuxineVeritas suggests an emphasis on innovative luxury and influencer marketing segments. Business development efforts could focus on premium brands and high-end clients looking for tailored influencer marketing and brand advocacy solutions.

Expanding Digital Influence Veritas' expertise in integrating influencer marketing across social media, digital, and traditional channels positions them well to attract brands aiming to boost online presence and community engagement. There is a significant opportunity to pitch comprehensive digital campaigns to clients seeking a multifaceted approach to brand awareness.

Market Positioning and Growth Potential With revenues estimated between 10M and 50M and part of the larger Stagwell Global network, Veritas is positioned as an agile mid-sized agency. Prospecting larger brands or expanding existing client relationships within the North American market can unlock further growth and revenue opportunities aligned with the company's scale.

Industry Networking & Thought Leadership Veritas' history of partnering with industry organizations like the Holmes Report showcases their active engagement in strategic dialogue and innovation. Developing offerings that emphasize thought leadership, trend insights, and industry recognition could appeal to brands seeking consultancy and leadership positioning in communications and marketing.