Gift broadening Leverage their diversified Advent calendar portfolio (paper, chocolate, fabric, wooden) and expanding seasonal gifts to cross-sell year-round gift bundles, targeting families and gift shops with multi-item offers.

Online expansion Capitalize on their online presence and catalog distribution by proposing enhanced e-commerce partnerships, targeted ads, and wholesale storefronts to increase direct-to-consumer and B2B reach.

Puzzle growth Highlight opportunities in the growing jigsaw puzzle segment (100-1000 pieces) with co-branded seasonal puzzles, limited editions, and wholesale deals to craft shops and specialty retailers.

Seasonal cadence Align sales pitches with peak seasonal cycles (Christmas, Halloween) and propose pre-season launches, exclusive designs, and early-access programs for retailers to secure shelf space.

Tech-enabled selling Position digital tools and platforms (BigCommerce, WordPress, AWS, Google Cloud) as a gateway for partners to streamline orders, integrate catalogs, and enable scalable wholesale fulfillment.