VIA Institute on Character

Non-profit OrganizationsOhio, United States11-50 Employees

The VIA Institute on Character is the global leader in character strengths science, education, and applied science. Advancing the future of thriving in life and work.

We are best known for the VIA Survey, the world’s most widely used, peer-reviewed character strengths assessment, which has helped more than 35 million people worldwide discover their unique Character Strengths & Virtues profile.

Founded in 2000 by Dr. Neal Mayerson and Dr. Martin Seligman and headquartered in Cincinnati, Ohio, USA, VIA brings rigorous research into real-world application for personal development, health, workplaces, coaching, and education in service of greater human flourishing. Our work is shaped by the people behind it, including our leadership, board, faculty, researchers, and a global community of practitioners dedicated to applying character strengths with care and integrity.

VIA’s tools light the way:
• Individuals turn to them for greater self-knowledge, resilience, and mental health
• Practitioners, including coaches, educators, and psychologists, apply them to help others grow
• Organizations partner with VIA to embed character strengths across recruiting, training, and leadership development, building healthy, high-performing cultures
• Researchers use them to deepen and advance the science of well-being

At its heart, VIA exists to help people shift from what’s wrong to what’s strong by discovering the best in themselves, supporting the best in others, and contributing to a more resilient, connected, and flourishing world.

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