Insights

Global Leadership in Character Science VIA Institute on Character is a recognized leader in character strengths assessment, with a broad base of over 35 million individuals globally benefiting from its tools. This positions the organization as a prime collaborator for educational institutions, health providers, and corporate clients seeking to enhance well-being and resilience through scientifically validated assessments.

Diverse Application Spectrum VIA’s offerings are widely used across personal development, clinical practice, workplace culture, and educational settings, indicating potential cross-sector opportunities for partnerships in coaching, training, and organizational development programs to embed character strengths and promote high-performance cultures.

Strong Online and Data Engagement Utilizing a robust tech stack that includes platforms like React, PWA, and social media channels suggests an active digital presence, making digital outreach and targeted campaigns highly effective for promoting new tools, training modules, or research collaborations.

Recent Strategic Partnerships Collaborations such as the recent partnership with Proof Positive highlight VIA’s openness to alliances that advance strengths-based wellbeing, presenting sales opportunities for co-branded initiatives, content sharing, and joint programs focused on human flourishing and mental health.

Financial and Market Position With an annual revenue estimated between 10 million and 25 million, VIA demonstrates strong financial stability in the non-profit sector, indicating capacity for expanding its program offerings or investing in new services such as corporate training, certified coaching, or technology-driven assessment solutions tailored for organizations.

Similar companies to VIA Institute on Character

VIA Institute on Character Tech Stack

VIA Institute on Character uses 8 technology products and services including Microsoft Clarity, Hotjar, Open Graph, and more. Explore VIA Institute on Character's tech stack below.

  • Microsoft Clarity
    Analytics
  • Hotjar
    Analytics
  • Open Graph
    Content Management System
  • React
    Javascript Frameworks
  • PWA
    Miscellaneous
  • Onsen UI
    Software Development
  • YouTube
    Video Players
  • Facebook
    Widgets

VIA Institute on Character's Email Address Formats

VIA Institute on Character uses at least 1 format(s):
VIA Institute on Character Email FormatsExamplePercentage
First.Last@viacharacter.orgJohn.Doe@viacharacter.org
57%
FirstL@viacharacter.orgJohnD@viacharacter.org
36%
First@viacharacter.orgJohn@viacharacter.org
3%
FLast@viacharacter.orgJDoe@viacharacter.org
4%

Frequently Asked Questions

Where is VIA Institute on Character's headquarters located?

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VIA Institute on Character's main headquarters is located at 3080 Exploration Avenue #640 Cincinnati, Ohio 45206 United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is VIA Institute on Character's phone number?

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You can contact VIA Institute on Character's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is VIA Institute on Character's official website and social media links?

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VIA Institute on Character's official website is viacharacter.org and has social profiles on LinkedIn.

What is VIA Institute on Character's NAICS code?

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VIA Institute on Character's NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does VIA Institute on Character have currently?

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As of April 2026, VIA Institute on Character has approximately 25 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: A. D.President: D. C.Project Manager: R. P.. Explore VIA Institute on Character's employee directory with LeadIQ.

What industry does VIA Institute on Character belong to?

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VIA Institute on Character operates in the Non-profit Organizations industry.

What technology does VIA Institute on Character use?

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VIA Institute on Character's tech stack includes Microsoft ClarityHotjarOpen GraphReactPWAOnsen UIYouTubeFacebook.

What is VIA Institute on Character's email format?

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VIA Institute on Character's email format typically follows the pattern of First.Last@viacharacter.org. Find more VIA Institute on Character email formats with LeadIQ.

When was VIA Institute on Character founded?

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VIA Institute on Character was founded in 1999.

VIA Institute on Character

Non-profit OrganizationsOhio, United States11-50 Employees

The VIA Institute on Character is the global leader in character strengths science, education, and applied science. Advancing the future of thriving in life and work.

We are best known for the VIA Survey, the world’s most widely used, peer-reviewed character strengths assessment, which has helped more than 35 million people worldwide discover their unique Character Strengths & Virtues profile.

Founded in 2000 by Dr. Neal Mayerson and Dr. Martin Seligman and headquartered in Cincinnati, Ohio, USA, VIA brings rigorous research into real-world application for personal development, health, workplaces, coaching, and education in service of greater human flourishing. Our work is shaped by the people behind it, including our leadership, board, faculty, researchers, and a global community of practitioners dedicated to applying character strengths with care and integrity.

VIA’s tools light the way:
• Individuals turn to them for greater self-knowledge, resilience, and mental health
• Practitioners, including coaches, educators, and psychologists, apply them to help others grow
• Organizations partner with VIA to embed character strengths across recruiting, training, and leadership development, building healthy, high-performing cultures
• Researchers use them to deepen and advance the science of well-being

At its heart, VIA exists to help people shift from what’s wrong to what’s strong by discovering the best in themselves, supporting the best in others, and contributing to a more resilient, connected, and flourishing world.

Section iconCompany Overview

Headquarters
3080 Exploration Avenue #640 Cincinnati, Ohio 45206 United States
Phone number
NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
1999
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    VIA Institute on Character's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    VIA Institute on Character's revenue is estimated to be in the range of $10M$25M

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