Strategic Partnerships Viagogo has recently established partnerships with high-profile football clubs such as Sevilla FC and Manchester City, demonstrating opportunities to pursue collaborations with other major sports teams and entertainment venues seeking official ticket distribution channels.

Global Expansion The company’s focus on multilingual and multi-currency platform capabilities indicates a strong potential to expand into emerging markets, particularly in regions with growing live event markets where local ticket resale platforms are still developing.

Content Diversification With its wide range of event categories including sports, music, theatre, and festivals, Viagogo could explore partnerships with niche event organizers and entertainment companies to increase inventory and attract a broader customer base.

Technological Enhancements Given its use of advanced tech stack components like AWS and Google Tag Manager, there is an opportunity to leverage data analytics and AI to improve user personalization and fraud prevention, creating a more secure and engaging customer experience that can be a sales differentiator.

Market Challenges Despite recent scrutiny over potentially unlawful practices, Viagogo’s ongoing efforts to regulate its marketplace suggest a market for compliance solutions and legal consulting services, which could be valuable to companies aiming to navigate complex ticket resale regulations.