Global Ticket Network Viagogo operates a network of more than 60 global websites, offering nearly 5 million tickets. This extensive reach presents significant sales opportunities for partnerships and collaborations with local event organizers and promoters.
Technology Integration Partnerships With a tech stack including Google Analytics, Facebook, and JavaScript, Viagogo can explore tech integration partnerships to enhance user experience and data-driven decision-making, opening avenues for technology service providers to engage in fruitful collaborations.
Vertical Expansion The recent launch of 'solo socials' by Viagogo to cater to female music lovers presents a niche market segment for targeted sales strategies. This initiative can be leveraged to create unique event packages, driving sales and enhancing customer loyalty.
Strategic Acquisitions Viagogo's acquisition of StubHub and partnerships with BookMyShow and Gigsberg indicate a proactive approach to market expansion. Sales professionals can explore opportunities to capitalize on these alliances for cross-selling, upselling, and expanding market presence.
Enhanced Customer Protection The legal proceedings and regulatory scrutiny faced by Viagogo underline the importance of ethical business practices. Sales teams can emphasize Viagogo's commitment to consumer protection and transparency as a unique selling point, fostering trust and driving sales growth.