Strategic Partnerships Viagogo has recently partnered with major players like Manchester City and StubHub, opening up avenues for strategic collaborations with other sports teams, event organizers, and ticketing platforms.

Expansion Opportunities The acquisition of StubHub and collaborations with platforms like BookMyShow indicate Viagogo's interest in expanding its market presence globally, presenting opportunities for partnerships in new regions and markets.

Innovative Offerings Viagogo's launch of 'solo socials' demonstrates a commitment to innovative solutions and customer-centric offerings. This approach opens doors for creating unique event experiences and tailored services for diverse customer segments.

Addressing Consumer Concerns Despite legal issues, Viagogo's initiatives like 'solo socials' and partnerships with reputable brands aim to address consumer concerns and build trust. Leveraging transparency and consumer-centric practices can enhance customer relationships and drive sales.

Competitive Advantage Viagogo's position as a leading ticket exchange platform, coupled with a wide array of event listings and secure resale options, provides a competitive edge. Leveraging this advantage to emphasize trustworthiness and variety can attract new customers and boost sales.