Market Expansion Potential viagogo operates in over 160 countries and has a vast network of global websites with millions of tickets available, indicating a strong potential for market expansion and tapping into new customer bases worldwide.

Technology Integration Opportunity With a tech stack including Google Analytics, JavaScript, and Facebook, viagogo can leverage advanced analytics and user data to enhance customer experience, personalize offerings, and drive sales through targeted marketing strategies.

Partnership Synergy Possibilities Having partnerships with major names in sports and entertainment, viagogo can explore collaborative opportunities to cross-promote events, offer exclusive packages, and drive sales through joint marketing efforts targeting a diverse audience.

Acquisition Strategy Advantage Through strategic acquisitions like StubHub, viagogo has demonstrated a growth-oriented mindset and can leverage acquired resources, customer bases, and market presence to expand its product offerings and capture a larger share of the ticketing market.

Reputation Management Improvement Addressing past issues related to unfair commercial practices and legal proceedings can enhance viagogo's reputation, rebuild customer trust, and create opportunities for sales growth by ensuring a positive brand image and fostering customer loyalty.