Recent Acquisition Viamedia acquired LocalFactor Group, enhancing their omnichannel programmatic advertising solutions, presenting cross-selling opportunities.
Key Personnel Update Evan Rutchik, with extensive experience in digital advertising, has been appointed as Viamedia's President & Chief Strategy Officer, signaling a focus on strategic growth and potential partnership opportunities.
Expansion Partnership Viamedia recently partnered with Minerva Networks to enhance cross-platform ad delivery capability, highlighting opportunities for joint business development in reaching a wider audience.
Advertising Innovation Viamedia has diversified its advertising offerings beyond cable TV, including OTT, digital, mobile, and social platforms, providing a one-stop shop for advertisers and opening avenues for collaborative ventures.
Executive Expertise Addition Viamedia welcomed Baker, a seasoned professional in business services, as Vice President, offering potential lead generation and partnership opportunities based on his extensive industry network and experience.