Expanding Content Portfolio Viaplay Group's recent acquisition of a 50 percent stake in Allente and its investments in local sports broadcasts demonstrate an ongoing strategy to diversify and expand its entertainment offerings, creating opportunities for partnerships in new content development and distribution.

Sports & Event Coverage The company's recent deals to broadcast major events like the FIS World Cup highlight its focus on live sports, making it a prime candidate for brands seeking targeted advertising and sponsorship opportunities aligned with large, engaged audiences.

Regional Growth Focus With a strong market presence across the Nordic region and recent ventures in the Netherlands and Poland, Viaplay’s growth trajectory offers potential for regional technology and content partners to support expansion into new markets.

Technology & Innovation Utilizing advanced tech stacks such as Unreal Engine and Akamai, Viaplay is investing in innovative streaming experiences—an opportunity for technology providers to collaborate on enhancing user engagement, security, and content delivery.

Leadership & Talent With recent leadership changes and new executive hires, especially in international markets, there are opportunities for professional service firms and consultancies to engage in executive advisory, leadership development, and organizational growth strategies.