Expanding Market Presence Viaplay Group is strengthening its footprint across the Nordic region and expanding into the Netherlands and Poland, indicating a growth-oriented strategy that could benefit from additional regional technology or content partnerships to enhance their local offerings.

Strategic Asset Acquisitions Recent investments, including a significant stake in Allente and full ownership, suggest a focus on integrating satellite and broadcast assets, which presents opportunities for innovative broadcast technology solutions and integration services.

Content and Sports Expansion Their commitment to premium live sports, such as FIS events and hybrid VOD services, presents prospects for partners offering sports data feeds, personalized ad tech, or advanced streaming infrastructure to enhance viewer engagement.

Technological Innovation Utilizing a tech stack that includes Unreal Engine, Akamai, and Open Graph, Viaplay is investing in cutting-edge streaming and content delivery technologies, creating opportunities for technology providers that can optimize or innovate their digital platform capabilities.

Focus on Sustainable Growth With a goal to grow profitably and responsibly while delivering value to stakeholders, partnerships that align with sustainability initiatives or enhance responsible broadcasting and content production could be highly attractive to Viaplay.